Times Private Treaties Invests In Swiss Knife India

Times Private Treaties has signed a deal with Victorinox India

Online PR News – 10-March-2010 – – Times Private Treaties has signed a deal with Victorinox India (Pvt) Ltd., the Indian Subsidiary of Victorinox, Switzerland, the sole manufacturer of the world renowned Swiss Army knives. Victorinox India (Pvt) Ltd offers functional and practical high quality products in the lifestyle space.

Their mission is to offer practical, functional, reasonably priced and top-quality products which gives our lives deeper meaning and makes our work even more pleasurable and satisfying. Victorinox India plans to focus more on branding and distribution in the country. At present they have presence in 5 segments, Pocket Knives, Kitchen Knives, Wrist Watches, Travel Gear and Fragrances.

Victorinox, Pocket and Kitchen knives incorporate more than a century of tradition and experience. The skill of Victorinox lies in achieving an optimum combination of function and design. The century old heritage has been extended to Swiss Army Watches, which reflect the ingenious design and outstanding durability Victorinox has come to stand for over the years.

For the perfumes from Victorinox,the fragrance designers have captured the essence of Switzerland and the uniqueness of the Swiss mountain landscape. These scents caress your senses with unique Swiss fragrance compositions and lend you a strong note of expressiveness. Victorinox's wide range of luggage, travel gear, laptop bags and trolley cases live up
to its world-wide reputation for quality and ingenuity.

Victorinox is also in exploratory discussions with several organized retail outlets to set up shop-in-shops besides scaling its existing distribution set up. Victorinox products are available in over 600 multi-brand outlets and shop-in-shops.

The Times Private Treaties innovative model is based on providing brand building and advertising opportunities to help companies create their brand and unlock value. This model enables companies to advertise in BCCL vehicles. This also helps the company to bring in many first time advertisers to BCCL’s advertiser base.

Source: Just Invested