BIG MASALA CRICKET only on 92.7 BIG FM, this IPL Season
03/10/2010

The stage is set… curtains ready to be raised, as the world awaits the third season of the Indian Premium League (IPL) soon to be held in India. As everybody looks forward to IPL 3 with baited breathe and awaits the extravaganza to unfold, RMWL’s radio arm 92.7 BIG FM, India’s No. 1 FM Station, promises to offer unmatched and unparalleled entertainment throughout the 42-day extravaganza assuring the audiences a new high each passing day.

Online PR News – 10-March-2010 – – The network’s Chandigarh Station is the official Radio partner for Kings XI Punjab and Deccan Chargers have tied up with the Hyderabad Station, ensuring an excellent opportunity for listeners to get an exclusive sneak peek of their favorite cricketers. Hosting the IPL excitement on air is none other than renowned cricket expert Arun Lal.

Eight days preceding the tournament, BIG FM has an excellent line up of programs guaranteeing the highest excitement levels. With savoring names for each innovative offering, they are characterized as ‘Garam Masala’ - giving listeners an entire team analysis offering in-depth insights into teams, their composition, their past performance, key players and chances this time and more. ‘Khada Masala’ will profile key players of this season – their cricketing career, IPL statistics etc. The ‘Masala Tez Hai’ section specially created for the superstitious will see an astrologer / numerologist doing pre-match predictions and giving nail-biting analysis of the forthcoming matches.
BIG FM promises to entertain the listeners through the matches across 42 days! ‘Tadka Mar Ke’ will have Arun Lal, the prominent name in the cricket industry, hosting the show, giving live updates on the matches, predicting the winners of the day and more. BIG FM RJ’s will, at regular intervals, feed in updates from the stadium and share inside stories with the cricketers. ‘Seedhe Tawe Se’ will give listeners hot updates from the ground with regards to the ambience, preparation of the match, audience excitement… basically the spirit of IPL. ‘Chauka –Choolha – Chhakka’ will give listeners a regular update of the matches being played ensuring listeners will never have to miss out on the fun and excitement of the tournament.
Some of the other elements that will be heard on BIG FM will include a ‘Chef’s Special’ which will see celebrities from all walks of life supporting their favourite teams, their animated chants, wishes & messages to their favourite players etc… The ‘BIG IPL Cricket Masti’ is slated to be the most entertaining capsule taking the listeners through city darshan of the match venue, sledging in local language, hilarious IPL highlights, controversies and much more..
Adding to the excitement the station has introduced a special award ceremony called ‘The Duh Awards’. The listeners will now get a chance to express their thoughts on these players nominating the one player who played crucial role in leading his team to loss. A special award category conceptualized by BIG FM will recognize these cricketers and reward them with the ‘Best missed catch’ or the ‘Best misfielding’ titles.
Keeping listener interactivity in mind, BIG FM will also introduce various contests keeping the listeners glued to the channel, asking for more… from ‘Predictor’ to other sms lead contests BIG FM, promises to peak listener interactivity by giving away the most prized IPL merchandise leaving the listeners craving for more.
Pumping up the excitement 92.7 BIG FM will host interesting ‘Masala Mall Cricket’ matches. The station will create power cricket zone in all leading malls across cities inviting the audience to participate and play the game of cricket. Winners will be felicitated by the celebrity guest.
Speaking on the occasion Mr. Tarun Katial, Chief Executive Officer, Reliance Media World Ltd. said “IPL has raised bars in terms of its involvement with the masses this gives us a unique opportunity to give our listeners the thrill of the fast format game on 92.7 BIG FM. Our association allows us to offer listeners the right mix of entertainment and involvement. We promise this season to be heightened in terms of listener interaction we guarantee cricket enthusiasts the best updates when on the move!”

About Reliance Media World Ltd.
Reliance Media World Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India’s leading media businesses. RMWL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Reach – a customized brand activation division, BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space offering mobile and online solutions.

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