"From taste and service, to charm and uniqueness, they win. But there's one area where most coffee shop owners need more work: Internet marketing." Magic SEO Services helps coffee shop owners establish a better presence on the Internet, which draws in more customers.
Online PR News – 08-March-2010 – – Coffee shop owners have to be better than the big chains like Starbucks, Caribou Coffee, Bean Juice, and others. "Local coffee shops beat the big guys in practically every area," says Jeff Childers, Founder and Owner of Magic SEO Services. . "From taste and service, to charm and uniqueness, they win. But there's one area where most coffee shop owners need more work: Internet marketing." Magic SEO Services helps coffee shop owners establish a better presence on the Internet, which draws in more customers.
"As a small business, you have to make the case for why you're better than the big guys," says Jeff. "And you need to make people aware that you exist. Whenever you drive into town and you see the green mermaid, you know exactly what's inside." Jeff says that most small coffee shops have websites. "How do most people find websites? With search engines like Google, of course."
Jeff says that it's crucially important for small coffee shop owners to understand the importance of search engines in bringing them customers. "Starbucks has ubiquity going for them," he says. "They are everywhere all the time. To compete, you need to be everywhere on the Internet. The best way to look like you are is to have high rankings on the search engines."
Jeff notes that people have Internet on their cell phones, iPods, and even in their cars. "When someone wants to try a new coffee shop, the first place they are going to go is to their favorite search engine," he says. Studies show that people rarely click past the first ten search engine results in any category. "This means your coffee shop had better show up in the first ten, or you won't show up at all."
Magic SEO Services helps coffee shops compete by boosting their rankings on Google, Bing, Yahoo!, Ask.com, and other search engines. "There are lots of tricks that push you to the top of Google for your area. If people come to your town and type in 'coffee shop,' they will see you," says Jeff.
So how does Magic SEO Services do the job? First of all, they take a good look at the code which makes up the site of the small coffee shop. They examine important components of the site, including meta information, meta descriptions, page weight, images, site maps, and other details. "We help you optimize your site so that Google goes, 'Wow! This is a good, clean site," Jeff says.
Magic SEO Services also writes articles about the small coffee shops. They release these articles to literally thousands of sites across the Internet. "This helps in two ways," says Jeff. "Number one, it boosts your traffic because people read the articles, love what they see, and click over for more information. Two, one-way links to your site push up your rankings in Google."
Magic SEO Services also manages campaigns on social networks like Facebook, Twitter, and Google Buzz. They offer free consultations and no-obligation estimates.