Anakiri BioEnergetic Skin Care Helps Clients Overcome Economic Stress with Free 20 Minute Webinars Designed to Help Transform a Business

Anakiri reaches out to spas, resorts and massage therapists offering extraordinary techniques and strategies for increased client retention and future business development

Online PR News – 07-March-2010 – – Dahlonega, GA -Anakiri BioEnergetic Skin Care is reaching out to their clients by offering educational webinars on how to build and maintain a business. Gregory Hake, CEO and Erich Worster, President of Anakiri have dedicated significant resources to teaching clients how to navigate a small business during a troubled economy. Erich Worster stated, “By helping our clients achieve success, we are creating a win-win situation. The spa industry is a close-knit community and we all look to support each other, even in tough times.”

Webinars have proven to be the secret to mutual success. Anakiri customizes each webinar to address a particular need their customers have. The webinars, only a 20 minute investment for their clients, provide practical advice that can be immediately applied.

According to Claudia Reddick, Vice President Sales, “Web training offers competitive advantages in this economy. Due to reduced staffing, spas find it difficult to include trainings that require therapists to take a half to a full day ‘off the books.’ The chance to attend a concentrated training, with greater time flexibility (with some staff even participating from home) is a tremendous financial savings to the spas. For Anakiri the reduction in travel and training costs has also helped accomplish an initiative of our ‘green team’ by reducing our carbon footprint while increasing sustainability on both sides.”

Anakiri has always been concerned to help solve the deeper issues faced by the spa industry. For years one of the key complaints from spa directors and owners was that while the one hour massage was their single largest treatment revenue source, there was little to no retail that was enhanced or driven by it. It was that observation that led Anakiri to create their S.O.S. Massage Complement line. The line was designed to enhance the massage treatment, assist the therapist with their therapy objective and give the guest a natural product that worked. As Gregory Hake, CEO noted, “Our goal in creating S.O.S. was sustainability: leaving everything better then you found it.”

Gregory Hake further explained, “SOS Massage Complements were developed to solve many of the problems spas encounter. SOS Massage Complements consists of only four SKU’s. They support the spa’s ‘engine room’ treatment, the one hour massage. We require no minimum amount for an order and provide the marketing support needed for their retail area. S.O.S. Massage Complements are a valued addition anytime, but they are an easy way to achieve ROI goals in this challenging economic climate. We wanted to make it easy for any size spa or an individual therapist’s small business to thrive.”
The webinars are available on demand at


Anakiri, located in picturesque Dahlonega, GA is an all-natural, eco-conscious, skin care company that offers innovative and results oriented skin, body, massage, aromatherapy and apothecary products. Anakiri uses the latest BioEnergetic science along with pure essential oils, botanicals, key vitamins, enzymes and super antioxidants to achieve phenomenal results. Why BioEnergetic? Because that's what you are!