Flimp Media, ExactTarget Partnership to Provide Metrics-Driven Video Email Marketing Solution
06/23/2009

Partnership tracks detailed video email viewer engagement in single reporting dashboard

Online PR News – 23-June-2009 – – HOPKINTON, Mass. (June 19, 2009) - Flimp Media, a developer of online video marketing and viewer analytics solutions, announced today that it is partnering with on-demand email provider ExactTarget to offer email marketers a metrics-driven video email messaging solution.

The partnership marries the power of the Flimp® Web-based solution to create and track video landing pages without any programming with ExactTarget’s one-to-one email marketing platform, giving email marketers the ability to build, distribute and track video based email marketing campaigns.

“Flimp makes it possible to take the deep connection and engagement of online video and convert it, directly into viewer responses and sales using email marketing,” said Wayne Wall, Flimp Media’s chief executive officer. “The combination of ExactTarget and Flimp provides marketers and communicators with a seamless solution for video based messaging with actionable viewer analytics.”

The Flimp platform allows email marketers to create audiovisual landing pages and video emails that automatically track and report detailed viewer engagement and response data by individual email address in a single reporting dashboard.

“The partnership between ExactTarget and Flimp Media provides our clients with a new solution to deliver engaging, relevant and interactive content to subscribers,” said Peter McCormick, ExactTarget co-founder and vice president of partnerships. “The power of the two platforms provides marketers unmatched video analytics for lead generation and lead nurturing programs that drive higher engagement rates and increase ROI.”

Flimp Media is partnering with ExactTarget through the ExactTarget Extensions Network. The network features applications ranging from social media and survey solutions to CRM and analytics integrations that leverage open, two-way information flow with ExactTarget. The information exchange allows for seamless sharing of data across applications, enabling marketers to track the effectiveness of multiple platforms through a single application.

About Flimp Media
Flimp Media is a pioneer in the development of rich media analytics technology and video based marketing and messaging solutions for online direct marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to quickly create, edit, distribute, track and report video based marketing and messaging campaigns without any programming or IT resources required. The Flimp platform offers users a simple and low cost solution for video email marketing with viewer analytics. For more information, visit www.flimp.net.
FLIMP® is a registered trademark of Flimp Media Inc.

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

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Media Contacts:
Jenn O’Meara (Flimp Media) – 508.435.5220 or jomeara@flimp.net
Mitch Frazier (ExactTarget) – 317.275.5034 or mfrazier@ExactTarget.com
Lauren Sanders (Dittoe PR for ExactTarget) – 317.202.2280 X 10 or lauren@dittoepr.com