Whole Foods - National Distribution
07/14/2012

Prosperity Organic Foods today announced a distribution agreement with Whole Foods Market. This will make Rich and Creamy Melt® Organic and Honey Melt® Organic buttery spreads available to Whole Foods’ consumers across the nation.

Online PR News – 14-July-2012 – Boise, ID – MELTBUTTERY SPREAD CONTINUES EXPANSION OF HEALTHY BUTTER REPLACEMENT ACROSS U.S.

Whole Foods Market adds Rich and Creamy Melt® Organic Buttery Spreads to its list of healthier butter brands

July 10, 2012 – Prosperity Organic Foods, a sustainably grown company focused on providing consumers with healthy butter alternatives, today announced a distribution agreement with Whole Foods Market. This will make Rich and Creamy Melt® Organic and Honey Melt® Organic buttery spreads available to Whole Foods’ consumers across the nation.

Retail distribution with Whole Foods Market is expected to bring Melt to over 450 new stores. Melt will begin showing up among all other butter brands in mid August, 2012. And by October 1st, on-shelf presence should be complete. The initial order consists of both Rich and Creamy Melt® Organic and Honey Melt® Organic, both packaged in 13 oz. squares.

“Our products belong in Whole Foods, and Whole Foods has welcomed us” said Cathy Campbell, Sales Administrator at Prosperity Organic Foods, Melt Organic’s parent company. “They have very high standards at Whole Foods Market, and we at Prosperity Organic Foods work hard to provide non-GMO, organic, healthy butter replacements to consumers while simultaneously respecting humanity and the environment”.

Melt is one of few alternative butter brands whose product qualifies as organic, non-GMO, gluten free, kosher, and fair trade. Each variety of Melt® Organic features the perfect blend of the healthiest oils that have been carefully chosen for your health. Consumers have been begging for national distribution of this perfect blend, and through Whole Foods their call has been answered.

About Melt®
Rich & Creamy Melt® Organic is a line of luscious, all-natural buttery spreads for butter lovers seeking a healthier alternative. Available in original and honey flavors, Melt is made from the perfect blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. Melt spreads sizzle, drizzle, sauté, bake and melt just like butter, but with half the saturated fat and fewer calories. Each variety of Melt is certified organic, kosher and made with eco-social and Fair Trade ingredients, while also trans-fat free, gluten free, and soy free. At Last, Good Fat!® For more information and recipes, visit www.meltbutteryspread.com, facebook.com/meltbutteryspread or twitter.com/meltspread.

About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc. provides great tasting products of superior quality through innovative uses of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy Melt® Organic, which launched in 2011, is the company’s debut product. Melt® and At Last, Good Fat!® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.

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Honey Melt samples and images available upon request

Media Contact:
Abby Calvo
BrandSoul Communications
206.605.2976
abby@brandsoulcommunications.com