Data Informed Posts New Article — “KSL Media Uses Tableau to Deliver Ad Campaign Analytics”

Dedham, Massachusetts – July 12, 2012

Data Informed announces a new article, “KSL Media Uses Tableau to Deliver Ad Campaign Analytics and Reporting” available in the technology section of the online publication.

Online PR News – 13-July-2012 – Dedham, MA – As data-driven marketing rises in importance, KSL Media developed dashboards using Tableau Software business intelligence and visualization tools to analyze the effectiveness of ad campaigns. In the past, this type of analysis was constricted to Excel thus making it extremely difficult to gather insights or analyze them in real time. Tableau’s software has enabled KLS to better track and optimize their clients' media investments.

The article is located at:

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