Throughout the rest of 2011 and into early 2012, Ziinga has been in contact with the ASA, consulting on proper standards and rules regarding non-broadcast ads within the United Kingdom with the aim to uphold better advertising practice.
Online PR News – 13-July-2012 – Valletta VLT 08, Malta – Online entertainment shopping site Ziinga.com has publicly detailed its full compliance with advertising standards set forward by the UK Advertising Standards Authority (ASA). Since February 2012, all ad campaigns and individual advertisements that are run by Ziinga and its partner networks are in compliance with ASA’s CAP Code (Committee for Advertising Practice).
Ziinga.com, which is owned by Flamingo Intervest, was first contacted by the ASA sometime in late 2011 due to a complaint from a single Ziinga.com user. Throughout the rest of 2011 and into early 2012, Ziinga has been in contact with the ASA, consulting on proper standards and rules regarding non-broadcast ads within the United Kingdom with the aim to uphold better advertising practice.
Ziinga advertisements online and elsewhere now adhere fully to the CAP Code. The following former violations, as reported by Ziinga, have now been rectified:
3.1 - Marketing communications must not materially mislead or be likely to do so.
3.23 - Marketing communications must make clear the extent of the commitment the consumer must make to take advantage of a “free” offer.
3.3 - Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner. Material information is information that the consumer needs to make informed decisions in relation to a product. Whether the omission or presentation of material information is likely to mislead the consumer depends on the context, the medium and, if the medium of the marketing communication is constrained by time or space, the measures that the marketer takes to make that information available to the consumer by other means.
3.9 - Marketing communications must state significant limitations and qualifications. Qualifications may clarify but must not contradict the claims that they qualify.
8.19 - Promoters must not claim that consumers have won a prize if they have not. The distinction between prizes and gifts must always be clear: items offered to a significant proportion of consumers in a promotion should be described as gifts, not prizes, or any other term for either word likely to have the same meaning for consumers. If a promotion offers a gift to a significant proportion and a prize to those who win, special care is needed to avoid confusing the two: the promotion must, for example, state clearly that consumers “qualify” for the gift but have merely an opportunity to win the prize. If a promotion includes, in a list of prizes, a gift for which consumers have qualified, the promoter must distinguish clearly between the two.
Ziinga works together with affiliate networks to distribute and run its online ad campaigns. While the company says that ads running directly from them comply with ASA standards, it does everything within its power to make sure that all ads under partner networks and websites also adhere to the CAP Code. Ziinga states that it works together with tens of thousands of affiliates and is only in direct contact with the networks and not each one individually. A Ziinga spokesman stated that the company’s reputation is the most important thing to the company itself and would like to call on all netizens to help Ziinga maintain it by reporting any violations to email@example.com with the exact URL for origin identification.