BOOKS etc. has announced a promotion partnership with IPR License, the recently launched ground-breaking platform for the trading of book rights.
Online PR News – 12-July-2012 – London – Press Release
For immediate release: 10th July 2012.
BOOKS etc. is the online site launched following the collapse of Borders and over the last two years has kept the hugely-popular brand alive and growing with a range of offers and a loyal 1.3m customer database. As a company championing the book product, it is delighted to be partnering with IPR License – which in turn is based on realising the value of intellectual property.
Since its initial launch over a month ago, IPR License has received interest from across the world. The platform allows publishers and agents to assign or add the rights they hold or represent, and for those looking to acquire to search for their specific requirements, as well as view those rights receiving the most interest, recently added and recently licensed.
BOOKS etc. will begin the partnership by offering all of the publishers it works with the opportunity to sign-up up to IPR License with a reduction of 15% of the annual membership charge. There will also be tie-in promotional opportunities through the partnership.
Michael Webber, Chief Operating Officer of BOOKS etc, commented, “The success of the BOOKS etc. brand is based on partnership. This includes with the many publishers we work with and we are now delighted to extend this to working with IPR License.”
Tom Chalmers, Managing Director of IPR License, added: “The reaction since launching IPR License has been fantastic. The platform fills a vital gap in the market for publishers and literary agents, and we are very excited to be working with BOOKS etc. – two dynamic companies working in partnership.”
For publishers to sign-up for the special offer, email email@example.com, quoting ‘BOOKSETC’ or call +44 (0) 207 352 4356
For more information on BOOKS etc, visit www.booksetc.co.uk
For more information on IPR License, visit www.iprlicense.com