Announcing the launch of

Yorkshire, UK, July 2012: UK based entrepreneur Vicky Chilton launches visionary global alternative lifestyle website: the absolute resource for enlightened living.

Online PR News – 12-July-2012 – Leeds, West Yorkshire – Alternative. Eclectic. Empowering. Three simple words and one simple ethos: alternative lifestyle choices made simple. Featuring an array of hand-picked websites of companies from across the globe, offers a unique and exciting concept in alternative lifestyle experience marketing, as the go-to global online resource for discovering and reviewing Natural, Organic, Ethical, Eco-friendly, Health & Wellness, Bespoke, Unique and Self Development products, services and inspirational tips for wellbeing. is the brainchild of Vicky Chilton, a University of Huddersfield Marketing graduate. A dedicated Marketing professional with a keen interest in self development since her teens, Vicky’s venture combines her three passions: self development, wellbeing and ethical marketing practice. Her aim is to connect people searching for ethical alternatives with those companies who share the passion of making a genuine difference to people’s lives in an ethical, informative, uplifting and enlightening manner. Of her vision for, Vicky says:

"Having a genuine interest in alternatives, especially natural and alternative health, therapies and travel, I understand how difficult it can be to find a credible resource of information on the alternative choices available – search engines can be a real information overload. I designed the website to provide a much needed high quality resource to discover and review new ‘Agents of Transformation’, the go-to community for those seeking alternative choices in their lives, be it food, travel, health, home, pet care, weddings and more. "

Vicky continued:
"With a user-friendly directory featuring listings from alternative art through to alternative weddings and an eclectic and informative lifestyle blog, our aim is simple: to connect and engage people with genuine authentic brands and experiences which truly resonate with their lifestyle choices. is designed for those people who seek meaningful consumption choices in their lives, and those who wish to make informed choices to discover and define their true selves. Wherever you are in the world, we aim to inform and put you on the right path toward enlightened living."

Beyond the directory, organizations have the chance to invite impartial user reviews from their customers across the globe. In return, reviewers have the chance to win prizes. Impartial reviews are a powerful tool to increase the credibility of your brand to amongst a captive and growing online audience.

Organisations from across the globe offering products or services aimed at one of five unique lifestyle types are invited to place a listing for their company on the searchable directory. From just GBP 7.50 per month (£90 per year) for the basic package, you can reach a global audience of people searching for high quality alternatives, with full marketing support, expertise and most importantly, the passion of the team at

With giving back being a strong ethos of the company, a generous 5% from each listing placed on goes directly to the company’s two carefully chosen charities: Cats Protection and Parkinson’s UK, in loving memory of Vicky’s Mum.

To find out more about visit or if you’d like to find out more about placing a listing visit: or e-mail