MontAd Helps Promote the AASA “Know Your Parts Campaign”

MontAd, a full service ad agency with extensive automotive aftermarket experience, has volunteered its services to the Automotive Aftermarket Suppliers Association (AASA) to promote its “Know Your Parts” campaign and increase the reach and impact of the AASA’s message to both Industry professionals and consumers.

Online PR News – 05-March-2010 – – DETROIT, MI, February 25, 2010 - MontAd, a full service ad agency located in Metro Detroit has offered its creative and internet marketing services to the Automotive Aftermarket Supplier Association (AASA) to help promote their “Know Your Parts” Campaign.

The services MontAd is providing include online content marketing and the creation and production of a video that uses animation and humor to engage the audience while expressing the importance of using branded parts from full service suppliers. Content marketing involves the creation of custom content, in this case articles, press releases and a video, and the distribution of the content on the web. The first article “The Parts in Your Car Make a Difference” has been distributed by the agency and is already showing on over 2,000 sites indexed by Google.

The video will be debuted at the AASA Vision Conference, March 17, 2010 in Chicago. It will be available to all AASA members and was created to be editable and flexible so that it can be customized to include specific member supplier messages. It also will distributed by MontAd over the internet with a focus on targeting Automotive Technicians.

The goal of the AASA “Know Your Parts” campaign, spearheaded by the associations Marketing Executives Council (MEC), is to raise awareness over the concern regarding low-cost off shore generic auto parts that are flooding the automotive aftermarket at all levels of the distribution channel. These low quality parts may not meet safety standards and pose a danger to both the automotive technicians and the consumer, which could result in a loss in public confidence in the automotive aftermarket industry. The AASA supports its full service aftermarket supplier members by promoting the message that it is not important where a part is made by who stands behind it.

About MontAd: MontAd, a full service ad agency located in Wixom, MI, has over 20 years experience in the Automotive Aftermarket industry. For more information please visit

About AASA: The Automotive Aftermarket Suppliers Association http://www/ exclusively serves suppliers of the aftermarket components, tools and equipment, and related products. It is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is an affiliate association of the Motor & Equipment Manufacturers Association (MEMA). “AASA, Leadership in the Global Automotive Aftermarket.”