The business works by sending parcels of clothes, hand selected by a personal stylist, out to members of â€˜the clubâ€™ who have joined The Chapar. Members then keep what they want and return the rest.
Online PR News – 06-July-2012 – London – This is a question for all male readers: can they honestly say that they enjoy shopping for clothes? Now a question for female readers: do they sometimes truly despair at the quality of their partnerâ€™s wardrobe?
The people at The Chapar think they have the solution: they have launched a new retail concept that they claim will mean men 'never need to shop again'.
The business works by sending parcels of clothes, hand selected by a personal stylist, out to members of â€˜the clubâ€™ who have joined The Chapar.
They only keep what they want â€“ and The Chapar collects the rest. The client just pays for the clothes that they decide to keep. No membership fees, no shipping costs and no obligations.
These â€˜trunksâ€™ are sent out every two months and are hand selected according to the personal fashion profile of each unique customer.
The management team at The Chapar consists of a father and son who know the industry inside out. Industry veteran Joe Middleton, former President of Levi Straus EMEA has seen reams of market research all saying the same thing: â€˜men hate to shop!â€™. Son Sam has grown up in a pair of Leviâ€™s and has eagerly joined the family rag trade at the helm of The Chapar.
The pair are building up a team of expert stylists and now truly believe they can change your shopping habits forever.
The Chapar concept originated from a father and son who believed that the way men buy clothes is fundamentally flawed. Frankly, men donâ€™t like to shop. They donâ€™t like shopping on the high street and they donâ€™t like shopping online.
Joe Middleton, a veteran of the clothing industry knew there must be â€˜a third wayâ€™ and The Chapar is it. Personalised outfits delivered to your door.
The Chapar Man is serviced by a team of Personal Stylists who learn everything they need to know about their client. Clothes are selected according to an intimate profile and are tailored to suit a particular lifestyle.
The Chapar Man knows what he wants and now he knows where he can get it.