Poll Results On Search Engine Optimisation And Online Reputation Management
07/05/2012

Seo Synovation, an agency operating in Europe, announces the results of a recently conducted a poll among their clients on the subject of their concerns on online reputation management. Major results are discussed here but contact SEO Synovation for full details.

Online PR News – 05-July-2012 – Assen, The Netherlands – Major Results of the Online Reputation Management poll:

Major discoveries from the poll revealed the benefits of a search engine optimisation projects that augment and strengthens online reputations of websites. SEO Synovation, an innovative web and search marketing agency operating in Europe, recently conducted a poll among 150 of their clients on the subject of their concerns on online reputation management. "The results were unexpected but not all together surprising… “ said Vincent Sandford, the CEO of the agency. “One of the surprising factors was the renewed efforts and goals to protect online reputations”.

1. Major Finding - Greater Emphasis on Defending Online Reputation.

More than three quarters of the Companies are aware in today’s online environment it's so easy to destroy a good online reputation. The main reasons being the growth of social network in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in the English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reputations of local businesses. This is especially true with Google's objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page ranks of the reviews are PR 1 or PR zero well below a particular website PR.

2. Major Finding - Creating a Security Blanket.

Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today more than nine out of ten respondents said that in the New World, concerns are different: social media networks grow, tweets hit global users and defending their positive reputation is now being addressed.

Vincent Sandford goes on to say “their concerns were focused upon creating a security blanket to prevent negative comments appearing amongst their normal search engine results.” They said " attack is the best form of defence and being proactive is more effective than reactive measures".

3. Major Finding - Search Engine Optimisation Defends Companies Online Reputations.

More than half of the respondents said that the techniques of defending their online reputation strengthen, improved and increased rankings. The techniques adopted by SEO Synovation are engrained in search engine optimisation (SEO) tactics. The objectives of an SEO project are to achieve higher search engine ranking for websites that target audiences by being more relevant and competent than their competitors. Defending online reputations have opposite goals as they are designed to push down negatives comments from the search engine results. The steps of SEO in the search algorithms hugely benefit online reputations due to the fact that it creates a security blanket.

4. SEO benefits For Online Reputation

More than eight out of ten respondents confirmed the benefits of using SEO Synovation processes. As Search Engine Optimisation efforts begin to achieve higher ranking they have the tendency to push down other entries using the same query search terms.

a.Mechanics of the Poll - Respondents were asked to assess factors related to the framework of SEO namely:

• Keyword Research and Content Creation
• Website Architecture and Optimisation of On-Page Elements
• Usability and Design
• Link development.

b. Mechanics of the Poll - Respondents were asked to assess the effectiveness of element of protecting your online reputation is achieved by initiating a SEO project, namely:

• selecting keywords
• research competitors keywords
• combining keywords
• creation of content using keywords
• optimising your on page element
• engaging in social networks
• creating a link building platform

c. Mechanics of the Poll - Respondents were asked if they believed the approach adopted was appropriate to their needs. The process of an online reputation project is summarised here as:
• Optimising websites
• Engaging in social networks
• Promotional Activities

To fully exploit the benefits of a SEO project, website owners need to supplement their efforts with more rigorous promotional activity and engagement with the social media community.

d. Mechanics of the Poll - other factors. In summary an online reputation management project follows these parameters:

1. optimise existing and future websites
2. engage in social networks
3. promote business products and services in channel influencers.

Your Online Reputation ManagementPoll results was conducted courtesy of SEO Synovation - the conclusion is simple: engage an innovative search marketing agency to optimise a website and by consequence create a defensive strategy against negative comments. To receive a copy of the results of the poll please email: info@seosynovation.com

About the author:
This post was written by Vincent Sandford of SEO Synovation an innovative search marketing agency in Europe specialising in managing the online reputations of small to medium sized business.

Vincent Sandford is a multi faceted Consultant with a special interests in promoting businesses in tourism, wine and local real estate markets. His consultancy practice can help local business create or improve their websites, web shops, Search Engine Optimisation SEO, exports and imports of goods and services to augment income streams. He lives with his wife and son in Assen the Netherlands and may be contacted via his website SEO Synovation or by email.