Capitol Chimney's owner Walter Clarke is forward thinking. He's got some reviews but saw the sea change in Google Plus and the need to get out in front of it.
Online PR News – 30-June-2012 – Austin – Capitol Chimney Service company in Austin recently hired More Customers Online Marketing Agency to focus in on Capitol Chimney's online presence and brand awareness. Capitol chimney realizes the need to be more findable and prominent online.The recent changes with Google's Penguin update and Panda before that had affected the company and owner Walter wanted to stay ahead of the Google curve. Walter says "I know how important it is to reach customers online and the way they'll find me is through Google."Capitol chimney is excited about the recent changes to Google's local business listings. There have been multiple changes just in the last month that have roiled the rankings. The switchover from Google places to Google plus has thrust customer reviews front and center.Reputation marketing, or as some would call it reputation management, is now a key growth driver strategy for businesses. The chimney sweep business is no different. Google is prominently showing the star ratings and reviews of businesses whenever a user types in a local search phrase.Google knows what type of search based on its own internal math problem. When a user types in a certain search string it knows whether they're looking for a local service business or local service product seller.When these searches happen the business websites and Google plus pages which show for that result have their star rating and number of reviews prominently shown. Many local reviews sites like Citysearch and Yelp are also showing at the top of these rankings.Any business who has bad reviews or has no reviews is going to be immediately filtered out by search users. Many users completely skip over the company website and click right to the reviews. 72% of consumers trust online reviews at the same level they trust a recommendation from a longtime friend.Capitol Chimney realized they weren't promoting the reviews of their chimney sweeper service as well as they could have. They've gotten over 10 reviews which is the requirement to be legitimate on the web. This also gets them that coveted star rating that users judge businesses by at a glance.Capitol chimney http://capitolchimneyaustin.com/ looks forward to the growth in their findability and online presence which comes from working with More Customers Online. Capitol Chimney realizes this online sea change and need to get out in front of the reputation game. This is a highly recommended course of action for all local businesses.About Capitol Chimney. Cleans chimneys in the Austin metro area. If you've got a dirty chimney call today.7900 Snook Hook TrailAustin, TX 78729(512) 834-2261