How to Improve Decisions with Interview Research Outlined in the Mezzanine Group'S

The Mezzanine Group's latest White Paper, How to Improve Decisions with Interview Research, is an outline of how and when interview research should be conducted

Online PR News – 29-June-2012 – Toronto, ON – Toronto, ON, Canada, June 29, 2012 -- The Mezzanine Group’s newest white paper outlines how business to business (B2B) companies can improve their strategic and tactical decisions with the power of qualitative research by gaining insights and nuances that simply can’t be captured in secondary research and quantitative surveys.

The white paper, called “Conversations with Purpose: Improving Decisions with the Power of Interview Research,” will help B2B companies understand the importance of qualitative research while providing practical information on how and when interview research should be conducted. It will also take a look at how interview research can be used to compile competitive intelligence, buyer behaviour, customer segmentation and client satisfaction.

“One of the most powerful tools in B2B research remains one-on-one interviews. B2B companies need to consider qualitative research as part of any research program,” says Meredith Low, vice president consulting at The Mezzanine Group. “Today, more than ever, companies need to have a better understanding of their buyers, users, suppliers, and competitors, in order to make better business decisions.”

The paper can be downloaded from the Mezzanine website at:

About The Mezzanine Group
The Mezzanine Group is a Business to Business (B2B) Strategy and Marketing firm based in Toronto, Canada. For over a decade, Mezzanine has helped executives in small and mid-sized companies, large enterprises and professional associations to improve the function and performance of their marketing through market intelligence, marketing strategy and execution. Mezzanine has twice been named to the PROFIT 100, Canada’s definitive list of fast growing companies.

For more information about The Mezzanine Group visit or contact us at (416) 598-4684 |

Meredith Low
The Mezzanine Group
130 Spadina Ave, Suite 305
Toronto, ON, M5V 2L4
416-598-4684 ext-225