Kelly Blue Book Names Ford as Winner for Four Brand Image Awards

Ford earns more Brand Image Awards than any other company this year from Kelley Blue Book.

Online PR News – 29-June-2012 – Ocala, Florida – Kelley Blue Book is the leading provider of new and used car information and the Kelley Blue Book Brand Image Awards are very important for the companies that receive them, since the winners are based on annual car-buyer perception ratings. These awards recognize automakers' outstanding achievements in creating and maintaining brand characteristics, like memorable vehicles and standout marketing, which captures the attention and enthusiasm of the consumers ready to purchase new vehicles.

Kelley Blue Book Brand Image Awards consist of 12 categories that pertain to how the companies are being perceived by consumers. KBB uses consumer automotive perception data to decide the top brand in each of the following categories: Best Value, Most Trusted, Most Family-Friendly, Most Rugged Truck, Best Comfort, Best Performance, Coolest and Most Prestigious. Best Interior and Exterior Design for both Luxury and Non-Luxury brands are also categories.

Ford tops the charts by bringing home the most 2012 Kelley Blue Book Brand Image Awards this year, receiving four out of the 12 trophies. Ford receives its honors for excellent design, both inside and out, sweeping both the Best Exterior Design and Best Interior Design Awards in the Non-Luxury categories. In addition, this year Ford is the standout among car shoppers as Most Family-Friendly Brand. One of the most important factors among new truck buyers is "ruggedness," and the Most Rugged Truck Brand title goes to Ford this year, for its fourth year in a row.

If you are interested in learning more about Ford’s award-winning vehicles, or in scheduling a test drive, visit Key Scales Ford in Leesburg, FL. Their friendly staff will be more than happy to help you find the perfect Ford vehicle to fit your lifestyle. You may also visit Key Scales Ford online at or like Key Scales Ford on Facebook at

About Key Scales Ford:

Key Scales Ford, located in Leesburg, FL near Ocala, provides a large selection of new and used Ford cars, trucks, and SUVs. The Florida Ford dealer strives to provide complete customer satisfaction throughout the entire car dealership experience. In addition to a large selection of vehicles, Key Scales Ford also offers Ford service, parts and financing.