Leading Feather Accessory Line Utilizes PIctureHealing App to Drive Awareness and Raise Funds During Vans Warped Tour
Online PR News – 27-June-2012 – Denver, CO – Denver, Co (June 13, 2012) – Fine Featherheads, the original feather hair extension line, announced today its partnership with Keep A Breast, a non profit working to eradicate breast cancer by informing young people about methods of prevention, early detection and support. Kicking off this weekend during Vans Warped Tour, and continuing at each of the 44 stops throughout the summer, the companies hope to engage and educate the 550,000 15-25 year old attendees on the importance of the issue.
Throughout the duration of the tour, Fine Featherheads and Keep a Breast will work with the free photo sharing mobile app, PictureHealing, to encourage attendees to take photos of themselves and their friends on site and share via social media to earn donations. With every download of the PictureHealing app, Fine Featherheads will donate $1 to Keep a Breast. With every picture taken and shared, Fine Featherheads will donate an additional $.25.
“We feel strongly about our partnership with Keep a Breast and have been supporters of the organization for a long time,” said Fine Featherheads founder and CEO, Dakota Hills. “We understand the importance of increasing awareness among young people in a way that’s relatable, enabling them to arm themselves with knowledge and means to find a cure. We are excited to share this with our fans who are in the same demographic and head out on tour.”
“Fine Featherheads have been innovators in connecting with today’s youth, bringing them unique accessories to help them express themselves—much like we’ve been innovators in making a difficult subject approachable with the youth,” said Keep a Breast. “We are thankful for their partnership and donation and connecting our organization to their community.“
In addition to connecting with VANS Warped Tour attendees via the PictureHealing app, Fine Featherheads will join Keep a Breast in the Girlz Garage where they will host giveaways and offer stylists to apply feather extensions at select locations.
For more information on Fine Featherheads, please visit: http://finefeatherheads.com/ or like us on Facebook https://www.facebook.com/finefeatherheads
For more information on Keep a Breast please visit: http://www.keep-a-breast.org/
About Fine Featherheads
Founded in 2010, Fine Featherheads is the original feather hair extension company. Fine Featherheads is committed to its process of hand selecting and producing only the highest quality, all-natural products while maintaining a responsible business model. Today the Fine Featherheads line, which includes products for people and pets, is distributed and sold exclusively at hair salons around the world. For more information, visit http://www.finefeatherheads.com.