ReadyPrice Rolls Out Technology-Driven Marketplace with Integrated Decision Engine to California Mortgage Professionals

ReadyPrice rolls out the mortgage industry’s first Multiple Loan Listing Service (MLLS(SM)) to the members of the California Association of Mortgage Professionals. The ReadyPrice MLLS gives mortgage professionals a current snapshot of the entire market, enabling them to quickly find the very best product for every borrower.

Online PR News – 03-March-2010 – – San Jose, CA, ReadyPrice (, a business-to-business technology-driven solutions provider for the residential mortgage industry, announced that it is rolling out its innovative marketplace and decision engine to members of the California Association of Mortgage Professionals (CAMP, state-wide.

Effective immediately, all CAMP members get FREE access to the ReadyPrice platform—a $720 value. “I believe that price and product transparency will rule the future—and no one can offer this like mortgage professionals using ReadyPrice,” said Dale Di Gennaro, CAMP President-Elect. “I’ve been using ReadyPrice for months and have seen its value first hand. It has helped me quickly find loans for some of my most challenging borrowers more than once.”

“The ReadyPrice team has developed the industry’s first ‘Multiple Loan Listing Service’ (MLLS (SM)), giving mortgage professionals instant insights into the entire market, enabling them to find the very best product for every borrower—in a fraction of the time” said ReadyPrice Chairman, Rick Soukoulis.

“Our power users tell us that our solution exponentially improves productivity and quality of service by connecting them to virtually every loan program from every major lender in the state—including pricing, adjusters and underwriting guidelines—so that what used to take hours, now takes seconds,” noted Soukoulis.

“As we enter a new decade, CAMP expects that the important value of the mortgage originator will be underscored by technologies like ReadyPrice. The unique ability of mortgage professionals to offer broad lender and product choices combined with a deep understanding of the local market and closing process is extremely useful for today’s home buyers. The challenge has always been efficiently managing the data—until ReadyPrice,” said CAMP’s Di Gennaro.

“Just like the Realtor® MLS (Multiple Listing Service) changed the face of Real Estate, our MLLS (‘Multiple Loan Listing Service’(SM)) represents an evolutionary leap forward from other technologies mortgage professionals use today. We are delighted to partner with CAMP to launch the year with a powerful resource that will benefit CAMP members and their borrowers,” said Soukoulis.

About the California Association of Mortgage Professionals (CAMP)
Established in 1990 as the California Association of Mortgage Brokers, CAMP supports the mortgage professional and has worked for the industry to provide high quality member benefits and education that prepares its members for the challenges of the future. The CAMP mission is to drive excellence and integrity in lending.

Today, CAMP's members total more than 4,000 mortgage brokers and affiliated service providers across California. Mortgage professionals are consumer advocates in the mortgage selection process, helping home buyers to pre-qualify, select a mortgage loan, and complete escrow. By linking with banks, other financial institutions, and private lenders, independent mortgage professionals offer consumers access to a wide range of choices as they select the right mortgage for their needs.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC ( offers subscription-based access to a comprehensive mortgage marketplace and high-speed decision engine, providing instant insights and loan pricing and inventory management services for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.
The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

‘Multiple Loan Listing Service’ (MLLS) is a service mark of ReadyPrice, Inc.

For more information about ReadyPrice, please visit or contact Carol Phelan-Marsh.