EMSc (UK) Ltd welcomes trademark ruling

EMSc (UK) Ltd manufacturer of the Star® range of energy saving solutions has succeeded in invalidating an EU trademark registration for the term “VPO – Voltage Power Optimisation”.

Online PR News – 27-June-2012 – Rotherham, South Yorkshire – EMSc (UK) Ltd, manufacturer of the Star® range of energy saving solutions, is pleased to announce it has succeeded in invalidating an EU trademark registration for the term 'VPO – Voltage Power Optimisation'.

In upholding the request for invalidity, the EU trademark registry confirmed that the term 'VPO – Voltage Power Optimisation’ is devoid of any distinctive character and that it is descriptive of the goods in relation to which registration was sought.

Commenting on the ruling Dr Alex Mardapittas, EMSc (UK) Ltd managing director and inventor of Powerstar, EMSc’s voltage optimisation solution said: “We are very happy with the ruling that the term ‘VPO – voltage power optimisation’ cannot be registered. It is great news for all manufacturers of voltage optimisation products as it will not only allow them to compete on a level playing field, but more importantly it will allow the market to flourish as the technology of voltage optimisation will become more transparent.”

Dr Mardapittas continued: “It is not about selling boxes but providing engineering solutions to solve engineering problems and this is where we have excelled with the Powerstar system which, in my opinion, is undoubtedly the best voltage optimisation system in the market.”

He added: “Customers will be able to research the market and make an informed decision on which product to choose based on product quality, features, reputation and the supporting service each company provides. Powerstar has a unique design and an unrivalled reliability and reputation through thousands of installations in the UK.”

EMSc (UK) Ltd boasts over 10 years of British design and manufacturing success.
At a time when Japanese and Chinese electronic and engineered solutions dominated the market the company maintained its research, development, sourcing and manufacturing in the UK, refusing to compromise on quality. EMSc (UK) Ltd is particularly proud that its success has inspired its competitors to switch aspects of their assembly to the UK, too.

The company is accredited with the Made in Sheffield accolade in acknowledgement of the quality of its manufacturing process, its expansion into international markets, and the overall success of Powerstar, which is exported worldwide to countries including Cyprus, Sri Lanka, the UAE, Bahrain, Malta and South Africa.