KSM-66® Ashwagandha Garners "Best Ingredient" Distinction at Global Industry Trade Shows
06/27/2012

KSM-66® has been evaluated in five scientific studies with an additional two studies ongoing. These studies define the role of KSM-66® as an adaptogen for healthy stress management where it exhibits a normalizing effect against common physical.

Online PR News – 27-June-2012 – HYDERABAD, India – June 20, 2012 – HYDERABAD, India – This past spring KSM-66® Advanced Ashwagandha (KSM-66® Web Site) received recognition at two of the nutrition industry's largest trade shows. Its first award as "Innovative Ingredient of the Year" was given at Panacea, South Asia's largest trade show and conference for nutrition products held in Mumbai, India. KSM-66® was further recognized at Engredea as part of the Expo West trade show in Anaheim, California, as a finalist for the "Best Botanical" award. Both award selection processes included reviews by key industry experts and influencers.

"We're excited that industry leaders have validated our dedication for introducing KSM-66® on a science-based, sustainable platform," said Kartikeya Baldwa, Director for Ixoreal Biomed. "KSM-66® has been clinically studied in humans and offers distinct advantages such as its high potency and consistency."

Ixoreal Biomed is the only ashwagandha manufacturer in the world to own the entire value chain for producing the extract. Ixoreal Biomed has its own farms, production facilities, testing laboratories, research and distribution. As a result, Ixoreal Biomed can ensure batch-to-batch consistency and maintain a cost-effective, reliable supply base.

KSM-66® has been evaluated in five scientific studies with an additional two studies ongoing. These studies define the role of KSM-66® as an adaptogen for healthy stress management where it exhibits a normalizing effect against common physical, chemical and biological stressors. The first of these studies will be published by the Indian Journal of Psychiatry and investigated the efficacy of KSM-66® in 64 healthy adults who were under stress. The remaining studies examined KSM-66® and its stress-reducing properties related to energy, infertility, immunity, longevity, cognitive function and physical performance.

About KSM-66®: The World's Best Ashwagandha

KSM-66® is an advanced form of ashwagandha, an Indian herb utilized for centuries in traditional ayurvedic medicine. KSM-66® is extracted from the root of the plant and is manufactured utilizing a proprietary process yielding the highest purity of active constituents (withanolides) in the world. KSM-66® is a whole herb extract with a withanolide concentration of greater than 5% as measured by HPLC. The extraction process is the first known of its kind and utilizes the principles of "green chemistry" making it free of harmful or residual solvents. Through this unique extraction process, the whole herb and its natural constituents remain intact. KSM-66® is manufactured conforming to WHO-cGMP and US-FDA GMP standards and is GRAS, vegetarian and Halal certified.

About Ixoreal Biomed Private Limited

Ixoreal Biomed is an herbal extracts and pharmaceuticals company headquartered in Hyderabad, India. Ixoreal Biomed is focused on achieving scientific excellence and invests heavily in basic research and development. Ixoreal Biomed product development initiatives integrate modern scientific technologies with traditional ayurvedic concepts incorporating "green chemistry" focused on sustainability.

In keeping with this commitment, Ixoreal Biomed has introduced KSM-66® Aswagandha for supplement, beverage and functional food manufacturers.

For more information :

about KSM-66®, contact Kartikeya Baldwa via e-mail at kartikeya@ixoreal.com.

Steve Hanson
GRIP IDEAS
(480) 488-0969
steve@gripideas.com