2012 Vans Warped Tour® Sponsored by Kia, Coming to Glendale, AZ
06/25/2012

Salazar Kia in Avondale, AZ is pleased to announce that KIA has been named the Official Vehicle of the 2012 Vans Warped Tour®.

Online PR News – 25-June-2012 – Phoenix, AZ – Salazar Kia is pleased to announce that Kia Motors America (KMA) will be the Official Vehicle of the 2012 Vans Warped Tour® for the fifth consecutive year. The Kia Rio and Kia Soul with sponsor the tour’s two main stages, which will be named after the high performing and efficient Kia models.

This is Kia’s latest endeavor into music, which has brought the motor company such great success in advertising. The Kia Soul was launched in 2009, and much of its success is attributed to Kia’s musical commercial.

"Since our wildly popular Soul launched in 2009 with a trio of paw-tapping hamsters, music has helped move the Kia brand into the mainstream and raise consumer awareness amongst a younger, previously untapped demographic," said Michael Sprague, Vice President, Marketing & Communications, KMA. "…going back out on the road again with the Vans Warped Tour was an obvious fit as a way to maintain our status as a young, current and engaging brand."

At each tour destination the Kia Soul Lounge will be set up and will feature a DJ, body painting and autograph sessions. The Lounge will also give interested consumers a chance to learn more about Kia’s stylish and fuel efficient vehicles, including the 2013 Kia Soul. The 2013 Soul boasts best-in-class fuel economy and power, returning 40 mpg and generating 138 horsepower.

The Warped Tour comes to Glendale on June 28th, and features more than 90 punk, hip-hop, rock, rap, metal, indie rock and electronic artists, and Kia will be there for every performance.

"Kia is an innovative company that understands the culture of Warped and their support allows us to bring back two main stages for the 2012 tour," notes Kevin Lyman, Vans Warped Tour founder and producer. "We are happy to have Kia Motors onboard with us for a fifth summer as the "Official Vehicle of the 2012 Vans Warped Tour®." To learn more about the Warped Tour, visit http://vanswarpedtour.com/.

If you’re interested in purchasing a new or used vehicle from Salazar Kia, visit them today. Their friendly sales staff will be more than happy to help you find the perfect Kia vehicle to fit your lifestyle. You may also visit them online at http://www.salazarkia.com/.

About Salazar Kia
Salazar Kia, www.salazarkia.com, of the Avondale, Arizona area carries an extensive inventory of Kia cars and SUVs. The dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Arizona dealer provides automotive service, and offers Kia parts.