(Atlanta, GA) March 1, 2010- Coordinated Properties' Pres. Fred Filsoof emphasizes the value of home improvements in today's market.

"When you put your home on the market, you're entering it in a beauty contest," says Fred Filsoof, President of Atlanta based realty company Coordinated Properties.

Online PR News – 02-March-2010 – – "The best looking homes get sold faster and for more money,"adds Filsoof. The freefall in home prices may be over, but the buyers' market persists-there's stiff competition to get a house sold for a good price. In a competitive market sellers need to make every effort for their properties to appear more attractive so they sell for more. And it's the simple touches-not the big renovations-that often matter the most.

Cleaning and de-cluttering-including removing personal possessions, polishing woodwork and glass and removing excess furniture-is the most important. Putting out fresh flowers, hanging artwork and turning on working fireplaces in the winter all can be equally helpful.

Fred Filsoof recommends making your home stand out online because "the value of a home is what a buyer is willing to pay." Ads that stand out often include walk-through videos; those that do are clicked on 150% more. Certain renovations can also add value, but they don't have to be major overhauls. Outside projects can also add value, depending on geographic location."Consumers are more aware of green living concepts and reducing your energy consumption because of the good that it will do the planet,says Filsoof.

Fred Filsoof
Fred Filsoof also has been most active in numerous civic and charitable organizations, a former regional board member of UNiCEF, Honorary chairman of NRCC Business Advisory Council, a supporter and organizer for Red Cross blood drive, and an active supporter of Atlanta Ballet. Mr. Filsoof's company Coordinated Properties, has been distinguished by the Highest Industry awards and Honors. He has been a frequent guest speaker at real estate symposiums and meetings throughout the area and has been a consecutive member on "THE LIST" of Atlanta's Top Commercial Developers.

About Coordinated Properties
Coordinated Properties,Inc. is a full service real estate company based in Atlanta, GA. The company has grown outside of Altanta and has multiple properties in Georgia, New York City, Biloxi,MS, and Stewart, FL. The company's office is located at 1100 Garmon Dr. NW Atlanta, GA 30327