Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies the Power Industry
06/25/2012 now has the new ICD Research Report “Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Power Industry - 2012–2013: Survey Intelligence” in its store.

Online PR News – 25-June-2012 – Dallas / Texas – This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry companies. As uncertainty regarding the European debt crisis, sluggish growth in the US markets and a sharp decline in commodity markets led to slow down in global economic markets, this report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

ICD Research’s industry survey 2012 reveals that the marketing budgets of global power industry supplier respondents are expected to rise by an average of 5% over the next 12 months, against a rise of 7.3% in 2011. As national economies began to recover, revenue growth expectations increased in 2010 and was destined to rise further in 2011, however with the European debt crisis in 2011 and the economic slowdown in the US, companies were forced to rethink their growth prospects for 2012.

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The report also examines:

Revenue growth projections: projects revenue growth projections of chief stakeholders of the industry

Market-specific growth opportunities: identifies top growth regions so that companies can allocate their marketing activities and budgets effectively

Mergers and acquisitions: projections surrounding merger and acquisition (M&A) activity and core influencing factors

Capital expenditure: identifies the change in capital expenditure of a power industry buyer or a supplier company to provide a balanced future growth with capital returns
Leading business concerns: identifies leading business concerns and subsequent efforts to negate them

Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes to expenditure

Key factors for marketing agency selection: provides insights into the marketing needs of competitors among supplier companies.

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