Alfa Travel New Brochure for 2012 OUT NOW

Leading UK coach holiday provider unveils exciting new brochures for the coming year.

Online PR News – 24-June-2012 – 21/06/2012 Lancashire/UK – Alfa Travel, famous for bringing the very best of the British seaside and the most popular tourist resorts together in value for money quality holidays and short breaks, are proud to announce the launch of their new Autumn 2012 - Spring 2013 travel brochures.

Alfa include return coach travel from 100s of convenient local coach pick up points, quality hotels (20 of which are under their own Leisureplex banner) with evening entertainment and a range of exciting excursions in each break. Most coach holidays are on a half board basis and boast full British breakfast and sumptuous four course evening meals.

The past year has been a busy time for Alfa with extensive refurbishment of the Seabank Hotel in Porthcawl, a major new extension complete with lift and entertainment room at the George IV Hotel in Criccieth and the acquisition of their 20th hotel, the magnificent Queens Hotel in Blackpool, which has the distinction of being their first hotel with an indoor swimming pool and fitness centre. Meanwhile they have continued their policy of refurbishing 10% of the bedrooms in the rest of their hotel estate to ensure they continue to deliver the quality for which we are well known.

They have also been renewing their coach fleet having recently taken delivery of their second batch of five new Mercedes Benz coaches. Alfa are delighted with how well these new coaches have been received by their clients. They are light, airy and quiet and have seats which permit more elbow room to make than standard coaches.

Alfa Managing Director, Paul Sawbridge said "With the current difficult economic climate our clients appreciate the great value and above all the consistent quality for which our holidays are well known.We aim to provide absolutely transparent pricing, so you will never see late booking charges, currency surcharges, fuel surcharges, feeder coach supplements, credit card charges or artificially high brochure prices which are later discounted. Our policy of “everyday low prices” means that demand for our holidays remains high and some of our more popular destinations are already sold out at Christmas. We are determined to exceed our guests’ expectations and I hope the new brochures reflect the attention to detail we put into all Alfa holidays."

Alfa has also been named by the BritishTravel Awards (the largest awards programme in the UK created to reward the best companies in travel) as one of the shortlisted contenders for the Best Coach Holiday Tour Operator. To vote for Alfa Travel in the British Travel Awards go to

Brochures are available now at all good travel agents. Copies can also be ordered by phone on 08451 305 666 or online at