Signalfire, a full service digital marketing agency, was contacted by Continental Plastic, a leading international plastic manufacturer of artificial insemination products and accessories, for a new website.
Online PR News – 24-June-2012 – Delavan, Wis. – Signalfire, a full service digital marketing agency, was contacted by Continental Plastic, a leading international plastic manufacturer of artificial insemination products and accessories, for a new website. Continental Plastic was just four weeks away from launching a revolutionary new product line at one of their major tradeshow events—and they needed a new website to pull off the launch successfully.
Continental Plastic needed a site that would showcase the new products, demonstrate their expertise, and highlight their superior customer service. Signalfire and Continental Plastic then met to identify the immediate needs and to lay the foundation for future development.
“They understood that Continental Plastic not only manufactures product, but also promotes and distributes for various livestock, veterinary, and food/safety industries,” Continental Plastic Vice President of Business Development Judy Morris stated. “Understanding that allowed them to have a clear view on what we wanted and needed from a website’s standpoint.”
Signalfire had four weeks to not only create a new user experience encompassing their core values of integrity, fairness, determination, and pride, but also to develop a dynamic and scalable foundation that would serve as a platform for their future e-commerce site and product expansion.
A new intuitive user interface was created for the site. Signalfire then built the new website on the framework of a dynamic content management system (CMS) that can easily be edited and managed by Continental Plastic. The web based CMS gives them the ability to share their industry knowledge through news articles, post upcoming events, and effortlessly add, edit, or remove products.
“Signalfire worked closely with us to develop, gather, and organize content,” Morris said. “As their development team began working, the content and graphics team helped us plan a photo shoot for photos that would best suit the new site.”
Signalfire delivered a website with dynamic and helpful features:
• Mobile-friendly, easily updateable homepage image slideshow featuring merchandise categories
• Customizable and product specific landing pages
• Adaptable news, events, and featured product sections
• Tailored CMS platform
• Email contact form
“The new website allowed Continental Plastic to successfully launch their new products at the tradeshow, and has already resulted in new business and growth,” Olson said. “But the website is truly just beginning. We will work with Continental Plastic to expand the site for online ordering, as well as develop new marketing outreach efforts.”