Data Informed Posts New Article — “How Big Data Redefines Political Campaigns’ Microtargeting”.

Data Informed announces a new article, “They Know Who You’re Voting For: How Big Data Redefines Political Campaigns’ Microtargeting” available in the news section of the online publication.

Online PR News – 24-June-2012 – Dedham, Massachusetts – June 20, 2012 – Your ballot is secret. But thanks to big data, political candidates, including President Barack Obama and his presumed challenger, former Massachusetts Gov. Mitt Romney, can predict with ever greater accuracy who you’re likely to vote for, or whether you’re undecided. Microtargeting isn’t new to politics but advanced statistical models using big data have made the marketing of candidates much more efficient. Consumer data, public voter information and social media activity can now be mashed up to show which voters are likely to be in their camp, and who can be persuaded to join them.

The article is located at:
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