The Brooke Bond Taj Mahal Enlighten Film society presents the ‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan.
03/02/2010

Brooke Bond Taj Mahal, India’s premium tea blend, in association with the Enlighten Film Society conferred the ‘Taj Enlighten Tareef Award’ on Mr. Amitabh Bachchan,

Online PR News – 02-March-2010 – – Mumbai, March 02, 2010: Brooke Bond Taj Mahal, India’s premium tea blend, in association with the Enlighten Film Society conferred the ‘Taj Enlighten Tareef Award’ on Mr. Amitabh Bachchan, for his outstanding contribution to world cinema. The award was presented by Mr. Shrijeet Mishra, Executive Director, Foods, HUL at Cinemax, Versova in Mumbai.

Taj has always been associated with people who believe in excellence and demonstrate it - a value that the brand embodies in all that it does. The ‘Taj Enlighten Tareef Award’ is a symbol of excellence in cinema and a tribute to Mr. Bachchan, an icon who has changed the face of Hindi cinema. With his path breaking performances and enigmatic personality, this legend has given Indian cinema a global platform placing it on a never seen before pedestal. Owing to his significant contribution to the world of cinema, Mr. Bachchan is a pillar of cinematic excellence in India and abroad.

Speaking on the occasion, Shrijeet Mishra, Executive Director, Foods, HUL said, “The Taj Enlighten Film Society brings excellence in world cinema to film enthusiasts. Over the years, Brooke Bond Taj Mahal Tea has been a choice of the discerning as a symbol of the best in India. We have always acknowledged our patrons for their finer taste in life. Keeping with this tradition, we are proud to be associated with the Enlighten Film Society. It gives us immense pleasure to honour none other than the legend of the Hindi film industry, Mr. Amitabh Bachchan with the Taj Enlighten Tareef Award. We wish him many more accolades in the years to come.”

The Taj Enlighten Film Society provides a platform to showcase world cinema to discerning film lovers. With an objective to acclaim the best in world cinema, it acknowledges contributions made by individuals in this sphere. Since its inception in 2007, the society has seen many connoisseurs of cinema attend movie screenings and engage in a dialogue with its discerning audiences on the rich nuances of film making.

Speaking about the association, Bhawana Somaya, Film lover and an integral part of Enlighten Film Society said, “The Enlighten Film Society is dedicated to the cause of spreading good cinema to ensure that its audiences experience the world’s greatest films on big screen. We are privileged to partner with Taj Mahal tea which shares our interests and embodies the same values of excellence and connoisseurship”

Beginning 7th February 2010, the Taj Enlighten Film Society launched “The Amitabh Bachchan Retrospective”, a festival showcasing Mr. Bachchan’s films, across the decades. The films that were part of the festival were The Last Lear, Agneepath, Deewaar and Paa which were screened every Sunday at 10am at Cinemax, Versova and Metro Big Cinemas. Presented by Brooke Bond Taj Mahal, it recreated Mr. Bachchan’s magic on silver screen for all the superstar’s fans and film enthusiasts, culminating with the “Taj Enlighten Tareef Awards” today.

The Taj Enlighten Film Society showcases highly acclaimed national and international films every Sunday at Cinemax and Metro Big Cinemas.

HUL:
HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life. For more information visit www.hul.com

About Enlighten Film Society:
Enlighten Society- For Films’ is a Non Governmental Organization (NGO) registered under the Societies Act, 1860 with the Charity Commissioner. The Enlighten film Society is dedicated to the cause of spreading good cinema all across India and to ensure that its audience experiences the world’s greatest films on the Big Screen. Some of the government associations that have tied up with E are NFDC (National Film Development Corporation), FD (Films Division), FTII (Film & Television Institute of India) etc. To ensure that the audience gets the taste of both national as well as international cinema we have tied up with the embassies & major production houses in India and abroad. This also ensures that films from different countries would do their opening screenings with Enlighten. The enlighten film society has associated itself with International films months like- Italian, Iranian, German, French, and Brazilian- where the cultural ambassadors of these countries actively contribute to Enlighten.

For further details contact:
Ameya Bundellu/Reneta Kripalani
Ogilvy Public Relations Worldwide
ameya.bundellu@ogilvy.com/reneta.kripalani@ogilvy.com
+91 9820493003/9819822119