Luxor Nano Technology Pvt. Limited, a part of Luxor Group, World leader in writing instruments today announced signing the legendary actor Padma Shri Amitabh Bachchan as the brand ambassador to endorse their newly launched product Luxor Nano Clean.
Online PR News – 20-June-2012 – 19/06/2012 New Delhi – ~ Big B to endorse the newly launched range of Luxor Nano Clean, will be a part of the Pan India multi media campaign designed and created by Lowe Lintas ~
Luxor Nano Technology Pvt. Limited, a part of Luxor Group, World leader in writing instruments today announced signing the legendary actor Padma Shri Amitabh Bachchan as the brand ambassador to endorse their newly launched product Luxor Nano Clean. Luxor Nano Clean (Cleaners & Protectors) are based on the revolutionary Nanotechnology, a 2 in 1 technology which not only cleans but also protects the object, and is being introduced in the world for the first time by Luxor Group.
Speaking on the association, Chairman and President of the Luxor Group, Mr. D.K. Jain said, “I am very pleased to announce our association with Mr. Bachchan to endorse our newly launched product in the market called Luxor Nano Clean by Luxor. We could not have found a better choice since his acting and skills was a start of a new era in the bollywood industry and with our product we tend to repeat the same- a 2 in 1 revolutionary technology which will definitely surprise the Indian cleaning products industry. Mr. Bachchan’s association with our brand has done wonders to us and we hope to continue the same way.”
Commenting on his association with Luxor Nano Clean, the veteran actor Mr. Amitabh Bachchan quoted, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”
Mr. Bachchan will soon be seen endorsing Luxor Nano Clean products in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 15 crores. A soon to be showcased TVC is created by Lowe Lintas and directed by the renowned director Mr. R Balki. The TVC will showcase 2-in-1 products, Mobile/Gadget Cleaner & also Protector and Luxor Nano Clean (Complete Car Care Kit)
Speaking on the launch of the new campaign, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas, said, “Just like Mr. Bachchan, Luxor Group has been evolving over the years and have tried to remain pioneers in terms of technology, with varied product offerings. In order to capture the target audience for Luxor Nano Clean, we wanted to take help from someone who has a spotless personality and who better than Mr. Bachchan”.
Luxor Nano Clean products) are solutions without detergents, and with a property of impregnation (protector) element attached to them. The environment friendly products provide protection to various surfaces as per their applications, against dirt/ dust and stains for a longer period.
The product is now available in 15000 outlets in 27 cities across India.
About Luxor Group:
Founded in 1963 by Mr. D.K. Jain, the Luxor Group has emerged as the undisputed market leader in the writing instruments industry – both in India and abroad. During the journey spanning nearly five decades, the Group has relentlessly pursued an upward growth path and our long-term goal of building a globally acclaimed, well-diversified conglomerate is turning into a reality.
A pioneer in writing instruments manufacturing; the industry major has re-invented Brand Luxor and brought world-famous brands like Parker, Pilot, and Waterman under the Group’s umbrella to serve the Indian consumer market. The Super Brand offers an amazing range of writing solutions and our products are now exported to more than 85 countries across the globe. Inspired by the unfailing trust of our users and the wide popularity of Luxor products, the Group has further diversified into new industry segments such as Real Estate, Hospitality and Retail – all of which have high growth potentials.
For the Luxor Group, consumer loyalty remains the most valuable asset to cherish. And its perpetual commitment to Innovation, Quality and Values re-inforces the rapid growth of this Super Brand across new and diverse ventures – taking the Group ahead towards its vision.
For Further information please contact:
LINOpinion- A Lowe LINTAS PR Division
Swati Jain / Neha Manucha
+91 9910734054 /+91 9811136576