Zippo Partner With 'Mirchi Sound Check' As 'Encore Partner'
06/20/2012

Zippo fans can get up, close and personal with the brand by answering simple yet witty questions and claim for the most coveted Zippo lighter as a special gift.

Online PR News – 20-June-2012 – new delhi – ZIPPO PARTNER WITH ‘MIRCHI SOUND CHECK’ AS ‘ENCORE PARTNER’

Four gigs, four clubs, non-stop music, loads of fun and your Zippo lighter

New Delhi, June 18, 2012– If you are a rock music fan, passionate about live performances, feel rugged, and reside in the club capital of India, Kolkata, here is a chance to indulge in the best music with Radio Mirchi ‘Sound Check’ featuring your favorite brand Zippo as ‘Encore Partner’.

Kick starting from June 20, 2012, the event gives you a chance to groove into the magic of famous local rock bands at popular pubs on each Wednesday of a month.

Zippo fans can get up, close and personal with the brand by answering simple yet witty questions and claim for the most coveted Zippo lighter as a special gift. Additionally, Zippo enthusiasts can bet in for free F&B passes for the gigs on buying a Zippo lighter from an authorised dealer.

Keeping the momentum online, Zippo windproof lighter also brings the campaign to its official Twitter page @ZippoINDIA. All you Zippo fans just need to log in for updated information about gigs, photos, videos and quirky quizzes. So follow Zippo on Twitter (@ZippoINDIA) to be kept up-to-date and win thrilling gifts.

Don’t forget to tune into Radio Mirchi 98.3 FM from Monday to Wednesday for more information.

About Zippo

Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced nearly 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit Zippo.com.