UAE Exchange Voted Superbrand The Fourth Time

The leading global remittance and foreign exchange brand earlier featured in the coveted Superbrands list in 2009, 2010 and 2011 too.

Online PR News – 20-June-2012 – Abu Dhabi – When quality becomes a way of life, winning becomes a habit and the brand gets selected in to the elite list of the most trusted and preferred brands. UAE Exchange is among the chosen ones, yet again, when it was selected as the Superbrand by the prestigious Superbands Council in the UAE, for the fourth consecutive time. The remittance major earned this recognition due to its penchant for quality in every aspect. Earlier UAE Exchange was chosen in the Superbrands list in 2009, 2010 and 2011.

"We are totally delighted!" exclaimed Mr. Y. Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange. "Superbrands council is a prestigious and independent authority, which recognises qualitative attempts to achieve excellence. It fills us with pride to know that they have found UAE Exchange as a brand totally driven by quality. On our part we have been constantly striving to achieve excellence in every aspect of our operations. It is these incessant efforts that have helped us in featuring in the coveted list, four times in a row", added Mr. Sudhir Shetty.

Mr. Promoth Manghat, Vice President – Global Operations, UAE Exchange, said, "UAE Exchange has grown into a trusted global remittance and foreign exchange brand. This recognition in its flagship market of UAE is definitely an encouragement for us to pursue excellence, globally. Along with the laurels comes high responsibility and we shall leave no stone unturned to stand up and surpass the expectations of customers, partners, regulators and authorities on quality".

Mr. Varghese Mathew, Country Head – UAE Operations, UAE Exchange, said, "UAE is a matured market with quite competent players. Every aspect in the business operations has to be well nourished to compete here. UAE Exchange has grown along with this market and has imbibed its values that make it quality-centric. Being featured in this prestigious list among like-minded organisations, which have a penchant for quality, is an honour for us".

UAE Exchange is a brand, which is famous for its quality consciousness. This virtue has not only brought quality services for its customers, but has also won the brand many awards including the Banker Middle East Product Award, Dubai Quality Award, Sheikh Khalifa Excellence Award, Sheikh Mohammed bin Rashid Al Makhtoum Business Award, Dubai Human Development Appreciation Programme, Dubai Service Excellence Scheme Award, Best Partner by Emirates National Development Programme, UAE Emiratisation Award, Deutsche Bank STP Excellence Award, Customer Service Week Star Award in 2009 & 2011, ISO 9001 & 14001 certification and voted Superbrand in 2009, 2010 and 2011 earlier.

This recognition for the fourth time in a row is the result of the brand’s commitment to bring the best to its customers.