Discount Launches Multimedia Campaign

Discount (, a Miami-based distribution company, is now offering video product descriptions to go along with its text and picture information. Video products descriptions coincide with the release of dozens of instructional videos on how products are customized and distributed out of the Discount Miami factory.

Online PR News – 02-March-2010 – – MIAMI, FL ( Onlineprnews ) March 2, 2010 - The Miami-based distribution company Discount which specializes in customizable products like glassware, ceramic mugs, tote bags, pens, notebooks and more is now offering video descriptions for their products and instructional videos. Product pages at Discount already contain textual descriptions, product dimension information, multiple pictures and design labs, and will now display video descriptions of all their products. In addition to video descriptions, Discount will be releasing dozens of instructional videos on how products are customized and distributed at Discount headquarters in Miami, Florida.

The Discount multimedia project which is the latest initiative of Discount ( CEO Amin Rahman is titled Discount Mugs TV Videocast and features accredited video host Julie O'Neal and Discount dedicated video production staff. O' Neal presents products in one-minute long broadcasts where she outlines features, displays designs and gives viewers a closer experience with the product. She also host's instructional videos which are between five-to-ten minutes long where she interviews specialists and presents facts about production, customization and distribution. CEO Amin Rahman said "These videos will enhance our customers understanding of our products and services and let us display the creative and outgoing side of our company".

Discount has a history of providing in-depth product descriptions on its product pages with information like product material, product capacity, price-per-quantity and more. Product pages also come with color options displayed both through text and pictures of the product in each individual color along with textual descriptions between 300 to 400 words. The most interactive sections of these product pages are the "Design Studios" which allows users to upload their custom designs onto any product. The newest features being offered, which are video descriptions, provide an additional form of media for users to acquire information about products. Video product descriptions according to CEO Amin Rahman "provide customers with a virtual tour of our products and let them view in a way that optimizes their shopping experience".

Part of the Discount ( multimedia project is the creation of instructional videos. These instructional videos allow users to see the inner-workings of Discount customization and distribution. Discount TV Videocast host Julie O'Neal will be showing viewers the production process and customization through various methods including decal printing, pad printing, screen printing, full color printing, sublimation and laser engraving. O'Neal will interview specialists with years of experience who will provide insight into the industry of product customization.

Here's an example of one of the instructional videos:

Discount is a web-based factory-direct company that has provided customizable promotional products for over twelve years. Though they have multiple facilities for production their headquarters are located in Miami, Florida where they employ nearly 500 workers in various fields from production to art design.

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