After 25 years of providing chic, wearable, original clothing to plus-size women, Daphne Larger Sizes has decided to focus exclusively on internet sales and has closed its legendary boutique on Manhattanâ€™s Upper West Side.
Online PR News – 02-March-2010 – – New York -- After 25 years of providing chic, wearable, original clothing to plus-size women in New York City and beyond, Daphne Larger Sizes has decided to focus exclusively on internet sales and has closed its legendary boutique on Manhattanâ€™s Upper West Side.
The decision to transform her business to a Web-only one, came naturally, says fashion designer Daphne Dawkins, who founded the store in 1985 and began her site at www.daphnelargersizes.com afterwards. â€śOnce I saw how easily my customers were adapting to shopping online, closing the store seemed like the logical next step,â€ť she says. â€śIt gives me the freedom to concentrate on what I am passionate aboutâ€“Â designing plus size fashions.â€ť
The styles that have drawn Daphneâ€™s customers in, both in person and on line, feature beautiful workmanship, striking -- and sometimes rare â€“ fabrics, and flattering, timeless styling. Such Daphne classics as her geometric kimono, made of silk georgette in black and crĂ¨me and outlined in red trim, or her A-line vertical dress (in a luscious, eggplant shade) are just two reasons that full-figured women return to Daphne Larger Sizes over and over again.
Shopping at www.daphnelargersizes.com couldnâ€™t be easier. Her collection is sorted into such categories as plus-size dresses, tops and shirts, skirts, pants, coats and jackets, and accessories. There is also a SALE section where bargains can be found. A size chart translates both measurements and standard sizes, from 12/14 to 30/32, into Daphne sizes, which range from 0x to 5x.
Daphne began designing fashions for plus-sized and fuller figured women almost by accident after she began putting together loose-fitting fashions â€“ the tunics, dresses, and kimonos that are still staples of her collection today. â€śI tend to prefer loose clothing, which was just about all that was available for plus-sized women when I started. So I decided to design for women in that category -- and I liked it.â€ť Daphne enjoys the challenge of creating both looser and more fitted styles â€śI like designing for the contour and form of fuller figure women.â€ť a passion thatâ€™s reflected in her very flattering garments, season after season. And, just as she did at the beginning of her career, the designer favors prints and bright colors and loves to mix and match patterns.
For years, Daphneâ€™s customers reported being drawn to her store, not just for the clothes, but for the excitement of the place itself. It wasnâ€™t just for the ever changing interior, which was invariably chic: The designerâ€™s high-wattage presence and unerring advice â€“ the Daphne advantage -- made all the difference for customers wanting to customize an outfit or put together a look.
Soon, the women who came to rely on that advantage may be able to do so again. Daphne's move to an online-sales only approach has proven to be such a success that sheâ€™s planning to take things further. Sheâ€™s currently searching for a larger studio on Manhattanâ€™s West Side, one big enough to include a showroom where trunk shows and sample sales can be held. â€ś Iâ€™d like to have a little gallery,â€ť the designer muses, â€śan inviting space where you can see the current line....â€ť Given her track record, there's no doubt she'll succeed.