Nissan has teamed up with the fastest man in the world, Usain Bolt, to promote the new 2013 Nissan GT-R.
Online PR News – 19-June-2012 – St. Louis, MO – Nissan has launched its “What If” ad campaign, which features the 2013 Nissan GT-R and Usain Bolt, the fastest man in the world. To learn more, check out the promotional video and a behind the scenes look at the making of the campaign here http://www.youtube.com/watch?NR=1&-feature=endscreen&v=dJ1liVef2MI.
The “What If” campaign is targeting the global market, and will feature Bolt and the GT-R on various billboards in select international airports in addition to the online videos. Nissan hopes to play off the excitement associated with the 2012 Summer Olympic Games in London beginning in July.
Bolt is an Olympic sprinter from Jamaica. He is a five-time World and three-time Olympic gold medalist. He holds the world record in the 100 meter, 200 meter, and the 4x100 meter relay. Nissan has teamed Bolt, the fastest athlete in the world, with the GT-R, one of the highest performing vehicles in the world, to ask the question, “What if you had no competition?”
Any driver behind the wheel of the 2013 Nissan GT-R will feel the power that only the GT-R can deliver. The 2013 Nissan GT-R is powered by a 3.8-liter twin-turbocharged 24-valve V6 engine that generates 545 horsepower and 463 lb-ft. of torque. That powerful engine allows the 2013 Nissan GT-R to go from 0-60 mph in 2.8 seconds and from 0-100 mph in seven seconds flat.
Bolt is the type of individual that can appreciate what the GT-R delivers. "I was looking on the internet and I came across the Nissan GT-R and they were saying it was the best streetcar ever made," Bolt told reporters. "Nissan GT-R is a wonderful car and perfect for me. I love everything in it. I enjoy driving it and I feel completely safe and this is the key thing for me."
If you are interested in learning more about the Nissan “What If” campaign, or in scheduling a test drive of the Nissan GT-R, visit St. Charles Nissan in St. Peters, MO. Their friendly staff will be more than happy to help you find the perfect Nissan vehicle to fit your lifestyle. You may also visit St. Charles Nissan online at, http://www.stcharlesauto.com/.
About St. Charles Nissan
St. Charles Nissan, http://www.St. Petersnissan.com/index.htm, of the St. Peters, Missouri area carries an extensive inventory of Nissan cars, trucks, and SUV’s. The dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Missouri dealer provides automotive service, and offers Nissan parts.