Attorney Verification Seal Helps Lawyers Improve Conversion
03/01/2010’s lawyer verification seal is one of the new services released under their expansion. The service, which is connected to their attorney directory, verifies information to build trust with the searching user.

Online PR News – 01-March-2010 – – Last week, law firm marketing company, launched their law firm directory, a tool that helps individuals and businesses seeking legal counsel find a lawyer. The attorney directory contains nearly 200,000 listings. Some listings are firms that were included in the pre launch and other listings can be claimed for free and updated by the respective law firms.

During the pre-launch, while’s development team was wrapping up, some client listings selected for testing underwent the verification process necessary to get the “ Verified Listing” seal placed on their directory listing.

While the lawyer directory officially launched last Monday, February 22, 2010, it was live and partially indexed by Google and other search engines two weeks prior, a move purposely instigated by’s marketing team. The goal of the early pre-launch was to test the now released attorney verification program.

During the test launch, listings that have the “ Verified Attorney Listing” seal in areas such as personal injury, immigration, and social security law, received a clickthrough rate (from listing to website) 20% greater than neighboring listings that did not have the seal. Data is based on unique U.S. based IP addresses.

As the directory becomes more established and statistics are geotargeted to allow to review performance data in various regional markets and practice areas, the law firm marketing company plans to break up the pricing accordingly, as the value of more popular markets is greater than small markets.

With the official launch happening last week, is allowing attorneys in all markets and practice areas to take advantage of the “Verified Attorney” program for $200.00. The price includes a featured listing in the directory for three months and professional directory setup. Listings can include links to sub pages on attorney websites and to YouTube videos.

The attorney verification process is designed to verify the items that matter most to consumers. Lawyers that undergo the verification process will have their legally registered law firm name, contact information, state licensing information and education background verified. A seal linking to the verification page will be placed on the directory listing and a different seal will be provided for placement on the lawyer or law firm’s website.

The value of verification seals on websites has been proven to improve conversion by online marketing experts globally. Now, with the Attorney Verification program, lawyers can use the same technology to improve their directory listing and website conversion.

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