Bentley’s Flagship Masters Program in Human Factors in Information Design Launches on West Coast

This intensive one-day conference, “Gearing Up: Take the Lead,” includes a keynote address by Betsy Myers, founding director of the Center for Women and Business, leadership expert, and author of Take the Lead

Online PR News – 18-June-2012 – Boston, MA – Bentley University is bringing its Masters of Science in Human Factors in Information Design (MSHFID) program – one of the most renowned in the country – to the west coast. Debuting in January 2013, the program fulfills a strong market demand for graduate programming that prepares students and professionals for user experience research and design careers, fields that are currently rich with job opportunities, particularly in the Silicon Valley, San Jose, San Francisco, and the Bay area.
“As part of a Business University, our Human Factors program is uniquely positioned to prepare students to deliver value to both the business and the user community,” says MSHFID Program Director Bill Gribbons. “Students experience the best of a research university balanced carefully with the preparation necessary to become an immediate contributor in leading tech organizations.”
Bentley will initially offer one course per semester at a San Francisco facility, with additional courses online. Courses will be offered in an innovative full-day format, allowing students to participate in the program from a wider geographic region. The program will also include a one-week residency in the Design and Usability Center on Bentley’s campus in Waltham, Mass. During the second year of the program, the courses that are taught in California will be available online to the Waltham students. The goal is to create one unified learning community.
“Innovative, product-focused companies on the west coast are in desperate need for a program like Bentley’s MSHFID, not only because there are not enough user experience candidates for hire in the area, but also to enhance the user experience workforce that already exists,” says Nancy Dickenson, consultant and former head of user experience design and research for eBay. Nancy will serve as Bentley’s Executive in Residence in the Bay area, responsible for student recruiting and corporate outreach.
According to Gribbons, Bentley’s MHFID program has an innovative approach to analyzing human needs associated with product interaction. “I often describe user experience as both an art and a science. The science involves a deep understanding of human behavior and how people interact with technology. The art is gaining insights from that behavioral knowledge and using it to design the best and most innovative product.”
MSHFID students use research methods such as ethnographic study, field studies, interviews, focus groups, and survey design. They then move from research evidence to design implementation in product, interface and interaction design.
In addition to Bentley faculty members, local academics and practitioners from the Bay area will teach courses once the program evolves on the west coast.
For more information about the MHFID program, visit
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The McCallum Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.

Joanna Howarth