India’s first online fashion brand, Yepme.com is just a click away in Hindi & would launch in Tamil, Telugu, Malayalam and Kannada in next 6 to 8 weeks, to cater to a wide range of customers pan India.
Online PR News – 18-June-2012 – New Delhi – India’s first online fashion brand, Yepme.com is just a click away in Hindi & would launch in Tamil, Telugu, Malayalam and Kannada in next 6 to 8 weeks, to cater to a wide range of customers pan India. The brand has a non-metro focus. Yepme.com has a mission to democratize fashion in India by making its fashion products available across India on Cash on Delivery. Yepme.com is targeting the fashionistas and personality conscious people offering them apparel of high quality at affordable price tags.
After successful launch of Menswear collection in Aug 2011, Yepme.com’s first women’s collection was launched recently by style icon and it’s Brand Ambassador, Kangana Ranuat. Sashaying the ramp, ravishing Bollywood diva, Kangana Ranaut showcased the spirit new collection embodies. Yepme.com is offering fashionable and stylish range of apparels for the uber class women aged between 21 and 30.
Yepme.com is a visually engaging fashion destination site with features like Stylish selection, separate sections for smart casuals, outdoor casual, formal wear, and party wear and fusion ranges. It also has an additional feature of recommended selection section by its in-house designers.
Mr Vivek Gaur, CEO of Yepme.com adds, “Yepme aspires to serve the underserved market that is currently using tailored products or local brands. Yepme seeks out to democratize fashion, Indians living in even the most remote part of the country can now order the latest in fashion by logging on to http://www.yepme.com on their computers or mobiles and can get the products delivered at their doorstep and pay Cash on Delivery.”
Yepme has commenced nationwide TV advertising starting June 2012. Strong social media initiatives have resulted in Yepme reaching 1.1 Million Fans on Facebook. The Fanpage engagement is ranked amongst top 10 Fashion brands in the world as per Daily Mail of UK.
The company serviced orders to 90% (580 out of 640) districts across the country. Top 6 cities in India currently contribute to 30% of total company sales whereas the rest of the cities contribute 70% of its sales. Repeat buyer order rate of nearly 49% reflects the company’s loyal customer base and its brand stickiness. The Indian Apparel and Footwear market is valued at over $ 50 Billion and the branded segment contributes less than 15% and reaches out primarily to top 20 towns in India.
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