Innovation Media Offers Proximity Mobile Marketing
06/15/2012

Proximity advertising is done through the localised wireless transfer of specific marketing content associated with public locations such as shopping centres, airports, hotels, and local stores.

Online PR News – 15-June-2012 – Sydney, Australia – Sydney, Australia (May 25, 2012) – Innovation Media International, the area’s leading provider of public internet kiosks and other innovative wireless services, is offering proximity mobile marketing to business owners who want to be noticed right here, right now. Their one-of-a-kind approach to online advertising expands the scope of interactive marketing in specific public places, with the primary goal being direct and spontaneous interaction with their target audience.

Proximity advertising is done through the localised wireless transfer of specific marketing content associated with public locations such as shopping centres, airports, hotels, and local stores.

The transmitted promotional content can be received by people located in and around these hotspots via their mobile devices. These include smart phones and tablets situated within range of a Wi-Fi hotspot as well as other devices with GPS, which enables them to automatically receive localised content from online servers.

The use of proximity mobile marketing may be both time and place-specific, depending on the online business ideas clients may want to communicate to their customers. Applications of this innovative service include media dissemination at concerts, fairs, and conventions, distribution of gaming and social applications, and online advertising.

This kind of advertising not only offers retailers a new channel through which they can reach their audience, but also affords them a higher level of interactivity with customers. It is free for end-users, can offer more details than either SMS or MMS and can easily reach 100 to 100,000 people.

Additionally, like advertising content spread via SMS, MMS, Bluetooth, and e-mail, content received through proximity mobile marketing will be retained in a mobile device until personally removed by the user.

Innovation Media’s proximity mobile marketing service also features the ability to track the number of people who were able to receive the marketing content. This offers business owners a comprehensive view of customer behavior and allows them to determine whether the service is delivering a satisfactory return on investment.

About Innovation Media International

Innovation Media International is a Sydney-based company that provides online media stations and wireless internet services to businesses worldwide. Their products and services include touchscreen internet kiosks, proximity advertising, and premium mobile billing. More information is available on their website, www.ImFreeNow.net.

For state of the art online business ideas and other inquiries, call Innovation Media International at 1300-022-207 today.