Reliance Netconnect launches new marketing campaign to promote ‘My Best Plan’

TVCs feature brand ambassador duo of Anushka and Rannvijay.

Online PR News – 14-June-2012 – Delhi – TVCs feature brand ambassador duo of Anushka and Rannvijay

 Part of the full-scale marketing campaign to promote ‘My Best Plan’, a one of its kind internet data dongle plan, which adjusts your bill according to your usage.
 TVCs starring Anushka & Rannvijay to communicate key plan highlights such as “No Bill Shocks” and “paying only for what you use”
 The first TV commercial went live pan India on Wednesday, 6th June 2012

New Delhi, June 8, 2012: Reliance Communications, India's fully integrated telecommunications service provider and market leader in wireless broadband category with the largest footprint in over 1,300 towns, announced the launch of a new marketing initiative for its latest unique offering, the ‘My Best Plan’.

The My Best Plan is based on the consumer insight that most internet data dongle users have to pre-determine their data usage and confine themselves to a fixed data usage plan. In fact they have to ensure that their usage is within the limits of the plan to avoid paying high over usage charges. Despite this, most users have gone through ‘Bill Shocks’ at some point, where they’ve had to pay exorbitant overage charges, in other cases most people don’t end up using the data limit they’ve signed up for.

To address this ongoing consumer dilemma, Reliance Netconnect introduced the ‘My Best Plan’. As the title suggests it’s a data plan that automatically adjusts itself to generate the lowest bill every month. This eliminates bill shocks & also takes away the hassle of choosing the right data plan basis a customer’s usage.

The ‘My Best Plan’ TVC features the gorgeous duo of Anushka Sharma and Rannvijay. Through a fun, engaging, slice of life situation, the TVC persuades the consumer to make the smarter choice by selecting the ‘My Best Plan’. The pairing has already created quite a lot of buzz through their previous campaigns and this campaign only heightens the drama & the chemistry between the two of them.

Announcing the launch of this campaign, Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications Limited said “In line with our customer centric approach, this plan not only takes away the restrictions which internet users have had to contend with, it’s also another step towards enabling growth of data consumption in India. We already provide superfast broadband speeds in more than 1300 towns in the country & this initiative ensures that we continue to deliver superior value to our customers.”

The campaign has been conceptualized by Grey India and has been directed by Shoojit Sircar, a well known ad film maker whose directorial venture of 2012 – Vicky Donor was a runaway success at the box office.

The integrated campaign leverages key mediums like Television, Digital, Cinema, BTL, etc: and will be complimented by a first of its kind app on Facebook, where a customized video bill will be generated for users’ basis their Facebook data usage history.

About Reliance Communications
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 89,000 crore (US$ 19.7 billion), cash flows of Rs. 10,900 crore (US$ 2.3 billion), net profit of Rs. 3,600 crore (US$ 0.8 billion).
Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 158 million including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes over 35,000 Indian and multinational corporations including small and medium enterprises and over 800 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class
services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

For more information, please contact:

For more information, please contact:

Rahul Sharma
Reliance Communications Ltd
+91 9312206726 (M)

Amit Arora / Sumit Narula
Mutual PR
+91 9811154140 / 9999955556 /