PRIME Housewares partners with Francorp India for Franchise Expansion

PRIME Housewares & its associates, a leading designer, manufacturer, and marketer of premium quality housewares, has entered into a franchising partnership with Francorp India.

Online PR News – 14-June-2012 – New Delhi, Delhi, June 12, 2012 – Housewares industry leader PRIME Housewares & its associates proudly announce its franchising partnership with Francorp India, part of Franchise India, Asia’s leading integrated franchise and retail Solution Company. PRIME Housewares & its associates has plans to take its in-house brand to a wider audience, producing Microwave Tableware, dinnerware, serveware, cookware, cleaning and bathroom accessories, Kitchen Utility Products with brand’s signature playful and effervescent artwork.

FRANCORP will chart out the franchise strategy for PRIME Housewares & its associates by developing a comprehensive strategy to expand its reach in major cities across India through Franchise model. In the initial phase the brand will focus on Western India for expansion.
Talking on the partnership, Mr. Jitendra Agarwal, MD PRIME Housewares Ltd said, “In alliance with francorp India, we would like to expand our presence in Tier I and Tier II cites of India. We have taken up franchising as one of our expansion strategies, as we feel over a period of time, we have developed the potential and are capable of providing full support and guidance to prospective partners”. He further added, “We produce & source durable, Premium quality products at reasonable prices and with this announcement we hope to form a more solid partnership to increase our product diversity”.

PRIME Housewares, a leader in Houseware industry, designs, manufactures, sources and distributes trendsetting international brands like Zibo, Silikomart, Curver, Tontarelli, Astonish, Casabella, EKO in the Indian market. PRIME Housewares & its associate’s ability, to translate trends into merchandising, that appeal to a vast cross section of Indian consumers, are unparalleled in the industry.

PRIME, the in-house brand, has been the Key Driver in the company's growth. It’s unique and innovative products with long lasting performance, vibrant colors, aesthetic packaging with affordable prices, improvises the lifestyle of any Indian middle class & high society citizen. The phenomenal growth of PRIME Housewares & its associates over the years is a testament to brand’s ability to deeply connect with the Indian consumer.

In 2011 PRIME Housewares inaugurated its Flagship Retail Store at Nariman Point in Mumbai. The store houses vast range of International Brands from UK, Korea, Taiwan, Hong Kong, USA, Italy, France, Germany, along with it’s in-house Brand. The product assortment includes ASTONISH - Cleaning Liquids, PRIME - Microwave Safe Containers, Food Savers, Storewel Containers, Baskets, Miscellaneous Kitchen & Home needs, ZIBO/Casabella - Home & Car Cleaning Brushes & Accessories, ZEGNA - Microfiber Cleaning Solutions, NECO - Cleaning Solutions, SILICO - Silicone Bakeware, AQUA CLEAR - LOCK IT - Leak Proof Containers & Lunch Pouch Sets, S.S. Pedal Bins from EKO & lot more.
About PRIME Housewares
Prime Housewares manufacturing division was established in 1989, and there after with the support of its associates, it went on to import, high-end quality products from around the globe. Innovation has been the Key Driver and inspiration for company’s growth.
PRIME Housewares & its associates have the capability to handle bulk order in very short time. Because of the impeccable capacity, the brand has most of the National & Multinational Appliance companies as it’s clients. What's more important is that, it is able to retain them year on year. The brand also caters to the packaging & promotional requirements of corporate Houses and undertakes OEM projects as per specific requirement of their customers for bulk supplies.
To increase its product visibility & customer reach, they launched their flagship retail outlet in Mumbai’s most prestigious CR2 Mall at Nariman Point.
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About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.

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