Delivers Brand Enhancement, Strong Word of Mouth

According to a new Forbes report, brands need reputation management in order to develop strong word of mouth and positive sales—which is precisely why many businesses are turning to companies like Reputation Changer.

Online PR News – 12-June-2012 – New York, New York – Word of mouth is the single most effective driver of sales and generator of leads. This fact of business is affirmed in a new Forbes report, which not only lists some of the most reputable companies in the world, but also makes a compelling case for reputation as one of the most important assets a business can possess. “We live in a world where word of mouth is the No. 1 driver of sales and competitive advantage—and because there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend it, businesses need to focus on building those strong bonds with stakeholders,” says the Forbes article. The article goes on to note that companies should strive to maintain positive reputations, not only in their immediate geographic area but “everywhere,” including on the Web—which is why more and more companies are turning to the services offered by firms like

Cliff Stein, the General Manager for, has responded to the Forbes article with a new press statement, in which he confirms the article’s advice and exhorts businesses of all kinds to make reputation management a priority. “Word of mouth has always been a huge motivator in the world of sales, but now, word of mouth is increasingly bound to the Internet,” Stein explains. “What this means is that, if a company wants to continue to grow and to thrive and to build sales, that company’s online presence must truly shine.”


That is easier said than done, Stein admits. The Reputation Changer GM notes that there are many factors that can keep a company from enjoying a sterling reputation on the Web. “If people are conducting Google or Yahoo searches for your brand, and the content they find is negative, it almost certainly means you’re losing sales, and at the very least generating very poor word of mouth,” Stein observes. “That negative information could come from a negative consumer review, but it could also be information planted by a rival company or a disgruntled former employee. The possibilities for online defamation are sadly abundant, and this kind of Web-based libel is ruinous to many brands.”

Stein is adamant about the risks posed by negative online content, but he is also quick to say that companies can be proactive in preserving their reputation and enhancing their image.

“Firms like Reputation Changer offer extensive services in brand enhancement,” Stein says. What this means, he explains, is that his company can help businesses of all sizes in their efforts to combat negative Google listings. “What offers is a chance to portray your brand as a positive and desirable one—a brand of choice among consumers. High conversion rates, and fewer complaints, are just a couple of the benefits that clients can receive from this sort of brand enhancement,” says Stein.

Reputation Changer, an industry-leading reputation management firm, has offered these services to companies of all kinds. Stein notes that his firm has provided brand enhancement for Fortune 500 companies, but also for many smaller-scale, start-up businesses. “Whether your business is a worldwide auto manufacturer, a local dental office, or a home-based marketing firm, our brand enhancement services can help,” notes Stein.’s services typically involve the suppression of unwanted online listings, something that Stein refers to as “clearing.” He says, “If there is something on Google or Yahoo, and you don’t want your potential clients to see it, we can help you push it off the first search engine results page, to a place few people will ever see it.” In place of the negative listing, Reputation Changer will position what Stein refers to as “positive, brand enhancing content that will turn your brand into one that consumers hold in high esteem.”

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.