PosturePlast Arriving in Pharmacies Across the Uk
06/12/2012

PosturePlast, an affordable and drug-free way to treat lower back pain, is working with PowerMed Plus to bring this innovative solution to pharmacy stores nationwide.

Online PR News – 12-June-2012 – Nottingham, UK – Nottingham, UK, June 11, 2012 -- It is estimated that 80% of adults will experience some form of lower back pain at some point in their lives [1] and 78% of people with back pain have been suffering for more than a year. As the UK slides back into recession again, what if pharmacies could offer a cost effective solution to ease back pain for good? A 30-minute consultation with an osteopath in the UK now costs between £35-50 [2], so for those wishing to tighten their belt there is a new and different way to ease back pain.

PosturePlast (www.postureplast.co.uk) is now arriving in pharmacies across the UK. Poor posture is widely accepted to be a main cause of back pain and according to the NHS, back pain can be triggered by everyday activities at home and at work, such as sitting, standing or lifting badly.

Invented by osteopath Adam Dallison (http://www.postureplast.co.uk/what-is-postureplast/the-expertise.aspx) and utilising proven taping methods used by physiotherapists and osteopaths for years, PosturePlast is an X-shaped adhesive support with flexible struts, to help to keep the back in its optimum safe zone to help eliminate pain and aid good posture to prevent further problems. PosturePlast gets to work straight away by giving pain relief and active support when sitting, standing or lifting and it is safe to wear for up to 48 hours.

Inventor Adam Dallison from PosturePlast comments, “I know from my experience that many people attempt to self-treat back pain so it’s important that people have access to an easy and simple way to treat the root cause and not just the symptoms of back pain, they can use in the comfort of their own home. Even if people still continue to visit their osteopath, physiotherapist or chiropractor and are taught how to bend, sit and stretch correctly, when the patient goes home much of that advice is forgotten as they go back to their old habits and aggravate existing injuries. PosturePlast stimulates proprioception, the body’s subconscious spatial awareness, meaning it offers a learning effect too.”

PosturePlast is working with PowerMed Plus to bring this innovative and drug-free back pain solution to pharmacy stores nationwide. Mr Haria, Pharmacist at the Haria Pharmacy in Surrey comments "PosturePlast has been a great addition in our store, as it offers my patients a really effective solution for back pain, and as it contains no medication, it can help a variety of people. We have received fantastic feedback from users which reaffirms to us this a must stock product."

About PosturePlast:
PosturePlast is a class I medical device, which has been designed by Osteopath Adam Dallison to both provide pain relief for lower back pain, as well as helping encourage correct posture in the wearer. It takes the principle of the clinically proven method of taping, used by osteopaths and physiotherapists for many years, but makes it easy for people to use on their own. Trials were carried out on PosturePlast between May and July 2010 in conjunction with four GPs surgeries. To order PosturePlast, independent pharmacies can contact PowerMed Plus on 01844 299374.
[1] www.nhs.uk
[2] http://www.osteopathy.org.uk/resources/press-office/faqs/#faq35

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