BlueFlameDesign lay solid brand foundations down for West Sussex Building Services Company
06/11/2012

Business Branding Packages offered by West Sussex graphic design, branding and print marketing agency BlueFlameDesign help to lay a solid brand foundation for local building services company APM Walker.

Online PR News – 11-June-2012 – Billingshurst, West Sussex – APM WALKER Building Services, an established and reputable building, repair and renovation company based in Billingshurst, West Sussex, now have the foundations for a strong and recognisable business brand courtesy of the Business Branding Packages offered by BlueFlameDesign.

Alex Walker, owner of APM Walker Building Services, approached BlueFlameDesign for guidance in building a stronger and more consistent brand identity for the company that will help to promote their services above their competitors.

Like many small businesses, APM WALKER has survived by producing their own logo, letterheads and press ads but there comes a point in time when a company needs to present itself professionally to enable the business to move forward and up to the next level.

From the initial meeting it was agreed that one of the Business Branding Packages offered by BlueFlameDesign would be the best route to take, and so we settled for the Earth Business Branding Package to allow the company to source their own print requirements as requested.

Alex had clearly stated that he wanted the APM WALKER company brand to be simple but to stand out from other builders. Whether that be in colour, typeface or imagery.

After the initial logo designs and branding concepts were presented, with a little explanation for each, it was clear to see that one design was favoured and so the development process began.

Bright magenta may not have been the first choice of corporate colour for a building, repair and renovation company but it certainly works for APM WALKER. The logo uses a strong sans serif typeface with the APM reversed out in a magenta block that represents a building brick. On the website the strap line acts as a form of underline whilst the clean, white background helps to keep the design crisp and uncluttered.

Alex understood that the new brand needed to remain consistent throughout to maintain maximum impact and so BlueFlameDesign were appointed to design and refresh all current marketing material, corporate stationery, the website and social media channels, along with new branded clothing and corex sign boards for placement outside development sites.
The result was a very clean and crisp brand image that was now consistent across the board.

Once all work was complete, Alex was kind enough to share these few words about his experience from working with BlueFlameDesign:

BlueFlameDesign have been a pleasure to deal with. They listened and took on board exactly what my company required with regards to re-branding and building a professional appearance. They took my ideas, improved upon them and came back with the creative design work that far surpassed my already high expectations.

Everyone knows that in business first impressions count, whether it is your logo design, a business card or a company website. Rest assured, if you get BlueFlameDesign to assist with your branding and business marketing material - you will make the right impression, not only first time, but every time!

If your business would like the assistance of BlueFlameDesign to re-align or refresh your current Business Brand then simply contact them by emailing info@blueflamedesign.biz today.