The Tea Room Co. associates with Francorp for Franchise Expansion

The Tea Room Co., an exciting new concept in the burgeoning tea industry, has associated with Francorp, a part of Franchise India Group, to develop an expansion route in India.

Online PR News – 11-June-2012 – New Delhi, Delhi – The Tea Room Co., an exciting new concept in the burgeoning tea industry, was the first of its kind tea destination in Gurgaon to offer a hip, relaxing and healthy cup of tea. The Brand has associated with Francorp, a part of Franchise India Group, to develop an expansion route in India.

The Tea Room Co. is an irresistible haven to drop in and relax, meet with friends or get work done in a warm and comfortable atmosphere with consistently excellent customer service. The Tea Room offers an array of 21 different teas at any given time. In addition to choice of tea, the menu also includes assortment of delicate pastries, cakes, as well as a choice of freshly baked breads, and other delicious dishes.

The teas also provide various mental or health benefits such as immune-boosting oxidants, meditative blends, enlightening mental focus blends and mind and body healing blends. The wide variety of high quality teas like - white, green, black and oolong teas are specially blended for the Tea Room Co. from best tea plantations across India and Ceylon.

Ms. Mridu Gupta, M.D, The Tea Co., said, “We had initiated the concept of a tea lounge with a view to improve the imagery of tea as a beverage and to make it more appealing to modern consumers. The main aim is to provide consumers with a feel good & healthy experience and offer them with unique offerings. We are pleased to announce our expansion plans, through our franchise and retail model, across India and are optimistic to associate with Francorp to utilize their expertise in the expansion of our stores”.

Franchise India, Asia’s largest integrated Franchise and Retail solutions company, specialized in providing innovative solutions to its global clientele, will develop a comprehensive growth plan strategy for The Tea Co. Francorp will support in - framework development; economics and management of franchise network; guidelines for franchise operating systems and manuals; marketing guidelines and franchisee recruitment process; performance management and reporting system; franchisee revenue model and fees structuring and recommendation on partners for expansion in India.

On the strategic alliance Mr. Gaurav Marya, President, Franchise India, said, “This new concept of tea lounge and tea cafes has been gradually developing a tea drinking culture in our country. Tea Room Company offers a healthy alternative to tea lovers with a unique tea lounge concept. This demand provides perfect ingredients for a successful business concept.”

The lounge provides a comfortable place to sit back and relax. Equipped with comfortable seating arrangements and soothing music, the lounge gives a warm, friendly and cordial ambience for casual get-togethers and impromptu business meetings. Guests can enjoy quiet niches for two, read a book, engage in light conversations, discuss business or just unwind with a laptop or book. The café also has a number of tea-related products such as loose leaf teas, tea infused chocolates, tea pots and other tea related accessories.

About The Tea Co

The Tea Room a subsidiary of AMP Tearooms Pvt. Ltd, is an innovative concept in today’s coffee soaked culture. Started by a team of dedicated, young entrepreneurs, The Tea Room is an upcoming chain of specialty cafés. The 52 variety tea range is exclusively blended for The Tea Room Co. from tea plantations across India and Ceylon and serves up to 21 teas at any given time.

About Francorp

Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.

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