The alliance will enable Quinting to reach the wider corporate & HNI customer base in emerging as well as other developed markets .
Online PR News – 11-June-2012 – Dubai – Geneva based Swiss luxury watch company Quinting Manufacture D’Horlogerie and Dubai based Ideas-Strategy-Design Global (ISD Global) have entered into a global brand marketing alliance. As part of this partnership, ISD Global will work with Quinting in developing their brand profile & sales in the emerging as well as the developed markets, targeting specifically the corporate and HNWI (high net worth individuals) customer base.
After a decade of R&D and investment worth millions of dollars, Quinting achieved the ultimate dream in watch making – that of developing a 100% transparent watch where hands appeared to be floating in air. Taking the Swiss watch making legacy to new heights, today Quinting is the first & only watch maker in the world to develop 100% transparent luxury watches. Having already worked with several marquee brands in past, ISD Global will use its extensive knowledge and experience in luxury brand marketing to expand the global business for Quinting watches. In a continuation of the trend that ISD Global has witnessed and been part of in recent years, it will take Quinting brand to newer market domains in Eastern countries as well as help augment the presence in Western countries.
“The BRICS, some of the MENA and South Asian states are leading the consumption revolution backed by their rising disposable income and bustling aspirational lifestyle. Worldwide, established premium brands are wanting to enter these emerging markets and at Ideas-Strategy-Design Global we are helping brands find their way through the maze. Market expansion is not a easy business and one needs, to battle the ground realties and red tape, apart from having in-depth understanding of markets as well as host of tools to gain brand presence. We offer the entire value spectrum of offerings to brands wanting to enter the new utopia.” avered Sagar Patil, CEO of European operations at ISD Global.
He further adds, “In fact our partnership with Quinting has come about after months of market research, analysis and exploring the brand potential. Quinting watches offer the most unique and ultimate luxury watch experience that one can get today. We aim to make Quinting a global iconic watch brand in coming years.”
Speaking on the occasion of the signing of the agreement, CEO & co-founder of Quinting Mr. Pascal Berclaz said “We are part of the small circle of watch makers producing their own movements. At Quinting, we assemble each watch piece by hand in our world class facility at St. Blaise near Neuchatel in Swiss Alps. Build as per custom designs & specifications using highest quality handpicked sapphires and other precious materials, each Quinting watches is a complex and most sophisticated yet unique time piece. Our aim is to make Quinting a globally recognised luxury brand and we believe ISD Global is the right partner to help us achieve our goals.”
Already both companies have jointly drawn extensive plans for reaching out to the niche target audience in various markets including UK, Middle East, Russia, India, China and other emerging markets. They are also exploring opportunities to align the brand with high end sporting and luxury events across the world. Discussions are at advance stage with several HNWIs to develop custom designed watches either for their own or corporate use. Quinting watches are available in both standard & custom designs with a range of accessories.