Evans has just launched its brand new Holiday Shop for SS12 and it's focused around three of this season’s biggest summer trends: Tribal, Hawaiian and Monochrome.
Online PR News – 07-June-2012 – London – Evans has just launched its brand new Holiday Shop for SS12 and it's focused around three of this season’s biggest summer trends: Tribal, Hawaiian and Monochrome. For the next few weeks, Evans will be showcasing the very best of products from each of the key looks and this week it’s focusing on Hawaiin holiday shopping.
Because summer has well and truly arrived, it's time to start get the summer and holiday wardrobe in shape. The Hawaiian look is the hottest of all the holiday trends so it’s fun to buy and even more fun to wear. It’s based around popping and bright colours, and floral and fruity prints. And the best thing about these colours and prints is there’s nothing better for bringing out that golden tan than a vibrant hue or tropical design.
Evans has selected some fabulous Hawaiian-inspired products for their holiday shop feature. Firstly, there’s a red, green and blue floral print shirt. Not for the faint-hearted, it’ll look just as good as work as it would by the poolside. Then there’s a beautiful, sleeveless, v-neck maxi dress with an empire line cut making it perfect for Apple shapes. This too comes in an eye-catching floral print on a red base.
Coloured jeans are such a big trend for spring/summer 2012 and because they’re such an easy way of injecting colour into a look, the right pair will give a tropical-tinged base. The mint green, straight leg jeans will do the trick as will the coral pair. In fact, any of Evans’ brightly coloured trousers put a tropical twist on even the most simple of tops and shoes.
Because not everyone wants to work a trend wholesale, shoes and accessories are a fabulous way of hinting at the tropical look. The coral, wedge sandals with a corsage detail on the front are the perfect pair of shoes to complete a Hawaiian ensemble. They’ll go with cropped trousers and jeans as well as full length maxi dresses and of course give that extra bit off leg length. The lovely, white corsage will bring a touch of tropical to any wardrobe and can be worn as a bracelet, brooch or hair accessory. And for the final finishing touch, there’s colourful jewellery.
With over 80 years’ experience, Evans is the UK’s leading retailer and shape expert for plus size women. Specialising in dressing women according to their figure – Apple, Pear, Hourglass, Busty - they understand their customers’ specific needs and view on body image, and design clothes, shoes,
lingerie and accessories to fit, flatter, instil confidence and make her look and feel amazing.
Inspired by current trends and classic looks, their clothes are fashionable, sophisticated and easy to wear encompassing everything from work wear and leisure wear to special occasion outfits and wedding dresses.
Because Evans know how tricky it can be to find stylish plus size clothes that fit and flatter, many of
their pieces feature discrete, figure-fixing and comfort-giving solutions that don’t compromise on looks. They have different width shoes, bras with straps that won’t dig and a range of items cut especially for the Busty and Pear shape bodies.
Evans is also the first plus size brand to bring high end fashion to the high street with their designer collaboration range, Clements Ribeiro Swan.