Corporate Events Own Brands at the Hilton Park Lane

The Grocer Own Label Food & Drink Awards were produced by Corporate Events this year, and who enjoyed providing a Park Lane experience at The Hilton Park Lane.

Online PR News – 11-June-2012 – Swindon / Wiltshire / UK – Corporate Events are proud to have produced this year’s Grocer Own Label Food & Drink Awards at The Hilton Park Lane for William Reed Business Media.

Event production manager Katie Lewis of Corporate Events states: “The Hilton Park Lane is a fantastic event space, synonymous with elegance and class, so a fantastic venue to work in. Our awards production team enjoy working here, producing high class and creative events in keeping with the whole “Park Lane events” experience.”

Grocery retailers have seen significant growth in their own label brands, and all the major players are investing in their own-label brands. As shoppers are changing their habits, it is essential that retailers are supplying the range and value consumers are demanding.

The Grocer Own Label Food & Drink Awards reward the most outstanding products in the own-label category. All entrants receive a consumer report and finalists will be supplied with either the Gold, Silver or Finalist logo, to tell customers how great their product is.

The prestige of winning an award from The Grocer generates a fantastic platform for them to promote their product both within the industry and to consumers. All entrants receive a unique consumer judging feedback report with documented, tangible results that provide consumer recognition/endorsement and thus a competitive advantage.

Short listed entrants and winners also benefit from:
Rights to use the Gold, Silver or Finalist awards logo in communication, on packs and in store free of charge to boost the brand's profile with consumers and stimulate sales.

Editorial coverage in The Grocer alongside general press and PR opportunities.

The prestige of picking up a coveted award at an event attended by the Grocery industry. The lunch is also a great opportunity to celebrate team success.

Reinforcement of the brand within the trade and the eyes of the customers.

Corporate Events Managing Director Andy Ashley concludes: “Working with a publisher the size and status of William Reed is an exciting experience.”

For more information about Corporate Events Park Lane Awards visit the website