The Paul Hotels Achieves Online Rate Parity

Award-winning properties implement advanced allocation management through RateTiger

Online PR News – 09-June-2012 – Bengaluru – The Paul Resorts & Hotels has further developed its revenue management operations to improve rate parity across multiple online sales bookings channels. The group implemented advanced allocation management capabilities through RateTiger’s Channel Manager to improve its position and rate management with third parties.

The award-winning Indian hotel group has been selling across 15 online channels and wanted to ensure the same rates were available to customers across all channels. However, managing so many OTAs manually was becoming a challenge, especially when guests were discovering rate inconsistencies. Further, the luxury properties experience high demand round the year, hence managing inventory intelligently was a must to ensure they did not lose out on maximising revenue at the right time.

The Paul Resorts & Hotels, with a heritage resort in Kerala and a business hotel in the heart of Bangalore, offer world-class facilities set in an opulent ambience. Both the properties exemplify personal service and exclusivity and have won various accolades, including ‘India’s Leading Resort’ presented by the prestigious World Travel Awards a few years back.

Shelley Thayil, Director of Revenue Management, associated with the Paul Hotels since 2000 commented, “Given our small inventory and high occupancy rates throughout the year it’s essential we engage in more future planning across our sales channels. Managing flexible rates especially for extended weekends and other holiday-periods is becoming increasingly important as it positively impacts our bottom line. With RateTiger, we can keep rates dynamic and make quick changes across all sales channels in one go without errors and ensuring rate parity."

"RTSuite Channelmanager has already proved a very effective tool. We are more proactive and have competitive rates out everywhere. We definitely have greater rate management and prices are more relevant now. Further, it has helped remove many operational hassles."

The hotel group sells across global booking portals as well as regional OTAs with the prospect to add more channels in the coming months. This additional sales exposure has also led to increased direct bookings to the website while keeping each property high in the search rankings.

RateTiger, which is the longest serving channel management solution on the market, offers bespoke and premium products for hotels of all sizes, with connectivity to over 750 sales channels. It continues to be the leading product of choice for hotels to manage online distribution intelligently.