FREECULTR selected by Kolkata Knight Riders as Official Casual Wear Partner

Freecultr Introduces a Special Edition of Travel Polos & Casual Wear for KKR players and fans for the 2012 season of IPL

Online PR News – 06-June-2012 – Gurgaon, Haryana – Premium Casual Wear, done right – that’s what FREECULTR stands for and delivers. Launched in December 2011, this lifestyle apparel brand has been making waves across the country and abroad with its brand ethos, focus on design, fabrics, and color – designer quality delivered at a significant value to the traditional international high street. FREECULTR introduces an electrifying range of trendy polo’s, tees, denims, shoes and other accessories offering bright colors, bold choices with lots of energy.

With IPL fever hitting the nation, FREECULTR continues to innovate by co-developing and securing the first of its kind partnership between a premier IPL team, the Kolkata Knight Riders, and a premium lifestyle apparel brand that operates in the e-commerce space pan India. This partnership fills a glaring void in sport inspired lifestyle apparel in India – a range that is full lifestyle, but with strong inspiration and ties to sport as a category delivered with superior fabrics at reasonable prices. A strong testament to the brand success of this young company, The Kolkata Knight Riders, owned by Shah Rukh Khan, Juhi Chawla, and Jay Mehta, selected FREECULTR as its Official Casual Wear Partner based on FREECULTR’s aspirational brand positioning, product range, product quality, price points and execution.

FREECULTR launches its SPORT collection with an exclusive edition of the KKR Official Travel Polo’s, Graphic T-shirts, and more KKR Official products to be launched and developed throughout the year. FREECULTR has used KKR’s Purple, White, and Gold as the dominant theme to launch the exclusive collection. The collection not only reflects the spirit of the game but also connects with the sensibilities of the cricket lovers. Over the next few months, FREECULTR SPORT will also deliver a range of exciting and stylish lifestyle sport products for all customers. This exciting new category campaign will feature the tag line “Go Play!” and “Wanna Play?” and vivid imagery as its mantra.

“We couldn’t be more pleased to launch our FREECULTR SPORT collection with the Official Casual Wear products for the Kolkata Knight Riders. KKR is a pre-eminent brand that stands for excellence and we are humbled to be chosen as its first Official Casual Wear Partner. This is a huge and extremely innovative partnership in the Indian lifestyle apparel space. It reflects the trajectory and appeal of our brand and gives us much to be thankful for as we continue to grow our business across the country and beyond. Epitomizing the competitive spirit of the game, we have designed our collection for KKR with a focus on style, color’s, fabric, quality and affordability. We hope the team has a stellar season and wish them the greatest success in IPL5 and hopefully the Champion’s League.” said Sujal Shah, CEO & Co-Founder of FREECULTR
"We are excited to announce our casual wear license agreement with FREECULTR," said Venky Mysore, MD/CEO of Kolkata Knight Riders. “The Kolkata Knight Riders prides itself in innovation and differentiation, and has decided to partner with FREECULTR, an exciting and upcoming fashion brand that is making waves across the country, as opposed to working with a supplier. Our main objective has always been to continually keep our fans engaged, excited, and delighted and we believe this partnership will give our fans an added sense of pride as they become the brand ambassadors of the Kolkata Knight Riders.”

Get set to spice up the IPL fever this season in style with the top players of the FREECULTR Special Edition line!

Official KKR Travel Polo: Exclusively brought to you by FREECULTR, this replica KKR Team Polo lets you dress your best, the way the Kolkata Knight Riders do off field. This luxurious pique polo is crafted with cotton spandex, featuring KKR gold color panels, and the official team patch. So whether you're staying in or heading out, the Official KKR Travel Polo is a sure way to stay high on style and team spirit!

Graphic T-Shirts: The bold range of graphic t-shirts come highly recommended for all Cricket lovers with an edge. These Officially licensed products are made from 100% cotton and include exciting details including a KKR logo patch stitched into the t-shirt.

Official Wrist Bands: FREECULTR also introduces the Official KKR Wristband in cotton spandex terry. The perfect match day accessory – available in two great colors, the wristbands feature the Official KKR Team Logo and FREECULTR Logo.

“Being a true lover and follower of cricket for years like most Indians, it’s heartening to be associated with this first of its kind innovative partnership. We are building our brand and product architecture keeping the new age consumer in mind, knitting different cultures from across the world making it a truly global brand and IPL is one such platform which ties in beautifully with our brand ethos. Tying up with a team like Kolkata Knight Riders is a perfect fit for FREECULTR, and our main focus in designing the collection was to give the fans a feeling of belonging to the team and bring out the spirit and passion in fan support for KKR this season.
We wish them luck for the coming season.” said Sandeep Singh, CO O & Co-Founder of FREECULTR .This partnership was ideated and co-developed The Wild East Group.

FREECULTR stands for freedom of choice, freedom of expression. It champions the ability of an individual to exist within a group and express his/her own personal style. With a focus on fabrics, product innovations, color options, and most importantly, the little details, FREECULTR is the quintessential online destination for Premium Lifestyle Apparel.
FREECULTR offers a seamless online shopping experience with a full range of lifestyle apparel & accessories featuring casual tees, polos, tunics, sweaters, shorts, cardigans, denims, jeggings, pants, footwear and accessories for both Men & Women. Uniquely designed for global citizens, this premium brand offers the latest in international styles at reasonable prices, delivered direct to your doorstep. The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand – so feel free to experiment and express your own true style, only at

Ease of access and a consistent retail experience is ensured at this fashion address. By only selling what is actually ready to ship, delivery across India is guaranteed within 2-5 days. No Hassle Shopping with Free Returns and Free Shipping on all orders over INR 1000, makes FREECULTR the best and easiest way to shop online for your favorite tshirts, denims, and much more. Our world class Customer Care team has only one mission, to ensure that they help you have the best experience with FREECULTR every single day of the week.