2nd June 2012, Kuala Lumpur: Satya Paul, India's premier designer label will unveil its designs with the launch of its exclusive retail outlet in Kuala Lumpur, Malaysia.

Online PR News – 06-June-2012 – Gurgaon/Haryana – The swanky and stylish Satya Paul store, located at Plaza Damas 3, with great visibility of the Malaysian King's new Palace, will be operational in June’2012. Situated on the ground floor, the store comprises 1,200 square feet of selling space with 550 square feet for mezzanine. It carries the complete range of Satya Paul products including saris in vibrant crepes, chiffons and georgettes with Satya Paul signature designs, tunics/kaftans, scarves, ties and much more.

To celebrate the new launch, the brand plans to put together an evening full of glitz and fashion, where Luna, one of the 10 best sky bars in the world will provide a unique dining experience for all attendees on June 2nd. The fashion show choreographed by Ms. Anu Ahuja will be a part of the gala event.The evening will begin with a warm welcome, over cocktails and hors d’oeuvres, followed by the showing of the much awaited collection. The event will be attended by the well known faces of Malaysia - Gabriella Robinson, former Miss Malaysia and reigning Miss Tourism International 2012 and Ning Baizura, famous singer and actress. There will be a live performance by The AkashA, a well known east-west fusion band. The evening will leave no stone unturned in encapsulating the grandeur, elegance and magnificence that this collection promises to be.

About the collection

An amalgamation of traditional Indian with contemporary styling forms the core of this alluring collection. The wide-ranging collection varied from 9-yard sarees, lehengas and anarkalis. The collection even includes evening cocktail saris, tunics and dresses. Each piece is crafted with special care and attention to detail.

Perfecting the mood of this spring summer collection, the spotlight has been set on exuberant shades with bright and lively colours. A gamut of bold and delicate textures, shy and joyous colors, this line is very playful.

The attendees will witness Satya Paul classic black and white shades with hint of bright colours and bold patterns in conjunction with sparkly stones as the brand looks to the glitz of night.

The versatility of this collection makes it a delight for any style sensibility.

Mr. Jyoti Narula, MD Genesis Colors says, “We are delighted to launch the Satya Paul store at Kuala Lumpur and reach out to the discerning customer. The response to our product ranges across the world encouraged us to reach out to consumers both existing and potential, in Malaysia and we hope to replicate our past successes here. The store will house the entire Satya Paul product portfolio and we are sure that these will be appreciated by our customers”.

More about Satya Paul

Since its birth in 1985, the Satya Paul look is a strong interplay of patterns, prints and colour establishing itself through its originality and quality. The label’s look is distinguished and identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of western clothing, including scarves, bags, men’s accessories and fabrics, as well as an entire range of classic bridal wear.

Satya Paul’s mission is to serve its muse; the global women of today. The designs and styles are for women of intelligence and ambition while never losing sight of their femininity thus inspiring confidence. The brand is set apart by its innovativeness, always reaching beyond pure fashion, bringing new ideas to the table while keeping heritage close to the heart.