Covvit Medical Group, a medical advertising and healthcare marketing company, pledges a percentage of all 2012 profits to City of Hope.
Online PR News – 05-June-2012 – Beverly Hills – Covvit Medical Group LLC, a leading medical marketing company, announced that they would donate no less than 5% of all 2012 net profits to City of Hope, an independent biomedical research, treatment and education institution devoted to conquering cancer, diabetes, HIV/AIDS and other life-threatening diseases.
Although Covvit Medical Group specializes in marketing solutions for physicians and small group practices rather than larger large research hospitals, the company determined that City of Hope, a Southern California-based research facility, would be the most appropriate inaugural recipient of what is designed to be an ongoing philanthropic effort.
"The idea was to recognize the fact that although our clients may operate in the world of high-end healthcare, we are devoted to more than just bottom lines,” noted David Wright, the company’s Director of Communications. “City of Hope is a truly remarkable institution. For almost a century it has been making monumental strides in research and helped countless patients in their battles against life-threatening diseases. We believe that patient-centered care is the fundamental cornerstone of medicine and we are gratified at the chance to have a small part in helping such wonderful work continue.”
This is the first time that Covvit has earmarked a specific percentage of profits for a non-profit organization, but the company is determined to continue the effort in subsequent years. According to William Barclay, the company’s Creative Director: “The idea behind Covvit was always to attract the best, most creative personnel possible and we believe that a large part of that comes down to culture. We want to be a values-driven company, a place where the best and brightest can take pride in working.”
Headquartered in Beverly Hills, CA, Covvit Medical Group is a top provider of medical ads, healthcare branding and online optimization solutions for fee-for-service physicians.